Perth Glory Secures Major Partnership with Muzz Buzz

Perth Glory has announced a new major partnership with Muzz Buzz, one of Western Australia’s most recognised coffee brands, for the next two Isuzu UTE A-League Men seasons.

Founded in Belmont in 2003, Muzz Buzz has grown to 32 outlets across WA and has long been associated with supporting sport from grassroots to elite level.

As part of the agreement, the Muzz Buzz Dancers will perform at all Perth Glory home matches, adding to the club’s matchday entertainment offering.

Describing the partnership as a natural fit between two proud Western Australian success stories, Club CEO, Anthony Radich, said: “We are delighted to be joining forces with Muzz Buzz and look forward to working closely with them over the next two seasons and hopefully beyond.”

“Their dancers will add another exciting dimension to our matchday entertainment and I know our Members and fans will enjoy their performances,” Radich said.

Highlighting the company’s community-first values as a key driver behind the deal, Muzz Buzz CEO, Joyce Reynolds, added: “Sport is such an important part of the West Australian community. It brings people together and provides opportunities for inclusion and connection.”

“We’ve also seen how Glory brings people together, especially their supporters, and we’re thrilled to be part of that through the Muzz Buzz Dancers this season,” Reynolds said.

She added that Perth Glory’s commitment to community initiatives aligns strongly with Muzz Buzz’s ethos, reinforcing the brand’s decision to support the club.

Commercial & Community Implications

The partnership reflects a broader strategy by Perth Glory to collaborate with brands that not only contribute financially but also enhance fan engagement and community connection.

For Muzz Buzz, the deal extends its visibility across WA football while reinforcing its brand identity as a vibrant, community-driven success story.

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