Sponsorship 2 min read

Mobil Extends Melbourne United Partnership into Sixth Consecutive Season

image

Melbourne United has confirmed the renewal of its partnership with Mobil Card for the upcoming NBL26 season, marking the sixth consecutive year of collaboration between the two organisations.

The extension comes as Mobil celebrates 130 years in Australia and reflects a continued strategy of leveraging sport partnerships to deepen engagement with both consumers and businesses.

For Melbourne United, the deal sustains one of its longest-running corporate relationships and underpins its commercial stability ahead of the new season.

The agreement maintains Mobil Card’s role as an official partner and extends into United’s business engagement initiatives through the United in Business program, where Mobil serves as naming rights partner.

Noting the commercial and cultural fit between the organisations, Melbourne United CEO, Nick Truelson, said: “Mobil’s long-standing commitment to performance, innovation, and excellence mirrors our own values.” 

From Mobil’s perspective, the partnership helps strengthen brand presence in a crowded fuel market while connecting with sports audiences.

Sharing how the collaboration resonates strongly with customers, Australia Commercial Fuels Manager at Mobil, Aaron Incoll, added: “Our partnership is highly valued by Mobil customers, many of whom are sports, NBL, and Melbourne United fans.”

“It helps distinguish our products as we grow Mobil Card in today’s competitive fuel market, engaging businesses across Victoria and Australia,” Incoll mentioned.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

Similar Stories

logo
image
Sponsorship 3 min read

APM Joins Forces with NRL Victoria and Melbourne Storm to Support Wheelchair Rugby League

APM has announced a new partnership with NRL Victoria and the Melbourne Storm...

image
Sponsorship 2 min read

PTP joins London Broncos family as Official Club Partner

London Broncos have announced a partnership with Australian fitness and recovery specialist, PTP....

image
Sponsorship 2 min read

Dallas Mavericks Secure JPMorganChase as First NBA Jersey Patch Partner

The Dallas Mavericks have officially entered into a multi-year strategic partnership with JPMorganChase,...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.