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Sydney Kings Lock-in two key sponsors


The Sydney Kings have signed two key sponsors for the start of the 2018/18 NBL season, building on the clubs strength with the singing of NBA start Andrew Bogut.

Xref, a HR technology company, has become the club’s latest platinum partner,  while FC Building, has committed to the Club as a sponsor for the next two years.

Under the new partnership Xref will have prominent position of its brand on the back of the Kings home and away jerseys, while the exciting new partnership with FC Building will there logo feature on the Sydney Kings home and away playing shorts, as well as a presence on game day, and a player sponsorship with Kings star Jerome Randle.

The harbour city side has become a HR industry success story with its appointment of former NBA star, Andrew Bogut, in April 2018.

Xref co-founder and CEO, Lee-Martin Seymour, said: “We appreciate the family-friendly, grassroots sportsmanship Sydney Kings brings to the local community, as well as the philanthropic support the club offers.

“Jeff’s approach to hiring was critical to his success in bringing Andrew Bogut into the club – he was focused on what mattered to Andrew, he knew what set his club apart from the many others vying to Andrew’s attention, and he was quick in the decisions he made,” Seymour said.

“These are all best practice hiring skills that we help our clients to fulfil with a faster and smarter approach to their reference checking process.”

FC Building Managing Director, Shane Youssef was pleased to be joining the Club which shared the same family values as their own.

“FC Building’s success is built by our team, a family that works hard together to achieve positive results beyond our clients expectations delivering residential and commercial projects across Sydney.

“The Sydney Kings are a family based club that display perseverance, hard work, sportsmanship and hunger to win, and that’s exactly what we are about.

“We are proud to have signed a two year partnership with the Sydney Kings, and would like to thank the Sydney Kings staff, players  and ownership group in welcoming us to their family” Youssef said.

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