Fan Engagement 2 min read

Sydney Kings Encourage Fans to Take Advantage of Early Bird Ticket Prices

image

The Sydney Kings have announced their ticketing schedule for the 2024–25 NBL season (NBL26), maximising an expanded pre-sale window for members and the introduction of early bird pricing aimed at driving early conversions and broader fan engagement.

Sydney Kings’ announcement outlines on-sale dates for their headline fixtures, including the club’s fourth annual Christmas night game and the inaugural Ignite Cup fixture against Melbourne United, as well as general home game access for the season.

The ticketing announcement appears focused on rewarding loyalty and creating early momentum ahead of what is expected to be a commercially significant season for the club under head coach Brian Goorjian.

Members will receive priority access starting Thursday, 31 July at 11am, when they can purchase tickets for the Christmas clash against Illawarra and the 8 October Ignite Cup fixture.

Public access for these matches opens at 3pm on Friday, 1 August. The following week, from 4 August, tickets for all remaining home games (excluding the December 17 Ignite Cup fixture) will become available, with members again granted a four-hour head start.

From previous years, the club is also launching early bird pricing for individual game tickets, with adult tickets starting from AUD 20 and limited family packages from AUD 45. 

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

Similar Stories

logo
image
Fan Engagement 3 min read

WTA and Sanrio’s Hello Kitty Partner for First Official Merchandise Collaboration

The Women’s Tennis Association (WTA) and Sanrio’s Hello Kitty have announced their inaugural...

image
Fan Engagement 3 min read

VRC Targets Youth Audience with Influencers and Music Stars for 2026 Melbourne Cup Carnival

The Victoria Racing Club (VRC) has revealed a youth-focused commercial strategy for the...

image
Fan Engagement 2 min read

North Melbourne Kangaroos Break Club Membership Record by Surpassing 60,000 Milestone in 2026

Australian Football League club North Melbourne has set an all-time membership record after...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.