Sydney FC Secures Partnership with Digital Gifting Platform Prezzee

A-Leagues team, Sydney FC, has announced a one-year partnership with leading digital gifting and payments platform Prezzee, which includes an option for a two-season extension.

The Australian-founded brand officially joins the club as an Official Partner for the 2026-27 season, launching its high-profile presence with front-of-shorts branding during next Wednesday’s blockbuster international friendly against English Premier League side Tottenham Hotspur at Allianz Stadium.

Following the high-profile fixture, the Prezzee logo will transition to the back of the shorts for both the club’s A-League Men and A-League Women teams across the entire domestic campaign.

The collaboration is designed to deliver a series of bespoke fan-focused initiatives during major gift-giving periods, leveraging Prezzee’s borderless technology that connects users with more than 1,500 global brands.

Commenting on the partnership, Sydney FC executive vice-chairman, Sebastian Gray, said: “We’re thrilled to welcome Prezzee as a Sydney FC partner and to be working alongside a company that has transformed the gifting experience through innovation and technology.”

“Prezzee has established itself as a leader in the digital gifting market by making gift giving more personal, flexible and convenient.

“It’s a forward-thinking approach which aligns strongly with our own ambitions as a football club.

“Together we’re looking forward to engaging our Members and fans with exciting campaigns throughout the season during some of the biggest gift-giving moments of the year,” Gray stated. 

For Prezzee, the partnership provides a powerful platform to connect directly with one of Australian football’s most passionate and loyal supporter bases, reinforcing its domestic footprint nearly a decade after its founding.

Underscoring the shared vision of building community connections through meaningful gifting experiences, Group CEO, Craig Smith, added: “Sydney FC has built an incredibly loyal community and we’re pleased to partner with one of Australia’s leading football clubs.”

“Whether you’re celebrating a significant occasion or simply want to turn an everyday moment into a lasting memory, Prezzee makes it easy to send a thoughtful gift in seconds.

“We believe that with every gift exchanged, we create a world a little more connected, a little more generous, and a little more human.

“We are looking forward to bringing that experience to Sydney FC Members and supporters throughout the season and co-creating a range of bespoke initiatives that speak to the Sky Blue family,” Smith remarked. 

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