Labour Connect, has signed a new deal with Sydney FC to become the Sky Blues’ back of shorts sponsor.

The deal will take effect from Saturday night’s Sydney Derby and will run until the end of the season, including the Finals Series.

The upgraded partnership between the two organisations follows a successful match day partnership at the first Sydney Derby in November 2022, which saw nearly 35,000 fans in attendance.

Commenting on the partnership, Sydney FC CEO, Adam Santo, said: “We are proud that we could provide and demonstrate value early in our partnership and it has led to another fantastic opportunity for Labour Connect to increase their investment with our club.”

“We look forward to working with Adam and Alex to continue to grow their presence and help their journey as a very prosperous labour business,” he said.

Labour Connect directors, Adam Jomaa and Alex Wehbe, added: “We’ve had a great experience in partnership with Sydney FC and are excited to be broadening our involvement with the club.”

“Our recent growth has been boosted by working alongside Adam (Santo) and his team and we are looking forward to connecting with more people across the Sydney FC family,” they said.

The deal is a boost for both Labour Connect and Sydney FC, as it will help to broaden their brand awareness and connect with each other’s thriving business networks.