Swanky Socks Teams Up With Douglas Costa for Exclusive Sock Collection

Swanky Socks has announced a multi-year partnership with football superstar Douglas Costa.

Swanky Socks has successfully transitioned from a local Australian brand to one of the fastest-growing premium sock brands in the country.

Entrepreneur, Dorry Kordahi, discovered the potential of Swanky Socks at the Chivas Regal Venture pitch, and with his guidance, turned a modest AUD$40,000 startup into a leading name in the industry.

Commenting on the partnership, executive director, Dorry Kordahi, said: “This partnership represents much more than a collaboration; it embodies the future direction of Swanky Socks.”

“Our goal has always been to create a global sock brand that reflects Australian values while drawing inspiration from around the world.

“Partnering with Douglas plays a crucial role in achieving that vision, as his journey mirrors our ethos of resilience, creativity, and international influence,” Kordahi said.

The inaugural collection draws inspiration from Douglas’s remarkable journey, an ode to his evolution from the streets of Brazil to competing in prestigious stadiums across the globe.

This range aims to weave a narrative of style, identity, and cultural storytelling into each pair of socks.

Hailed for his exceptional career with elite football clubs and the Brazilian national team, Douglas Costa, said: “Collaborating with Swanky Socks felt like a natural fit from the outset.”

“Dorry’s vision and the direction of the brand resonated with me, making this a thrilling opportunity.

“We’re launching a collection aimed at both athletes and trendsetters worldwide. This initiative transcends socks; it’s about redefining performance standards and making a bold statement with your attire,” Costa said.

Douglas Costa is set to bring significant global influence to the partnership. His impressive track record includes stints at Juventus, Bayern Munich, LA Galaxy, and currently, Sydney FC, alongside a robust social media following of over 6 million.

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