Supercars Announces Tasmania Super440 Naming Rights Partner

Supercars has announced a strategic partnership with prominent Australian brand Snowy River Caravans, designating the company as the official naming rights partner for the upcoming Snowy River Caravans Tasmania Super440.

This agreement underscores a significant investment in motorsport by Snowy River Caravans, reinforcing its commitment to the sport and its enthusiastic Supercars audience.

Commenting on the partnership, Jamie Black, Supercars general manager of commercial, expressed enthusiasm for the partnership, noting Snowy River Caravans’ increasing involvement in the motorsport landscape.

“The Tasmania Super440 is a fantastic event that showcases the best of Supercars in one of the most picturesque locations on our calendar, and we’re delighted to welcome Snowy River Caravans as the event’s naming rights partner,” Black said.

Andrew Crank, CEO of Snowy River Caravans, added: “We’re excited to announce our expansion into event sponsorship as the naming rights sponsor of Tasmania’s prestigious Snowy River Caravans Tasmania Super440. This partnership solidifies our commitment to the Supercars category.”

“We’ve long been supporters of the Supercars, particularly through our brand ambassador James Courtney and our partnership with the Blanchard Racing Team (BRT). Becoming the naming rights sponsor of the Tasmania Super440 event is a natural next step for Snowy River Caravans, aligning perfectly with our brand and the community we serve,” he said.

In conjunction with the event sponsorship, Snowy River Caravans has also unveiled a new dealership in Launceston, marking a pivotal step in its growth strategy within the Tasmanian market.

The Snowy River Caravans Tasmania Super440 is scheduled to take place at Symmons Plains Raceway from 9-11 May, promising an exciting event for both motorsport enthusiasts and local supporters.

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