Story Origin: North America
NBA and Kenny Beecham Launch ‘Enjoy the NBA Trivia Show’ Original Series
The National Football Association (NBA) and Enjoy Basketball have announced a new original...
April 10, 2026
P&G Signs Multi-Year, Multi-Brand Partnership with WNBA
Procter & Gamble (P&G) and the Women’s National Basketball Association (WNBA) have announced...
April 10, 2026
American Express Named Official Payments Partner of the NFL
The National Football League (NFL) and American Express have announced a multi-year global...
April 6, 2026
Publicis Groupe Acquires 160over90 in Major Sports Marketing Expansion
Publicis Groupe has announced the acquisition of 160over90, the sports and culture-focused creative...
April 6, 2026
NFL and TMRW Sports Launch Professional Flag Football League with Elite Investor Pool
The NFL has announced a partnership with TMRW Sports to develop and operate...
April 1, 2026
Savannah Bananas and Creator Sports Network Ink Standalone Creator Rights Deal
The Savannah Bananas have formalised a partnership with Creator Sports Network (CSN), establishing...
March 27, 2026
Oklahoma City Thunder and Continental Resources Announce 15-Year Naming Rights Deal
The Oklahoma City Thunder and Continental Resources have jointly announced a landmark 15-year...
March 25, 2026
AbbVie Steps Up as Official Pharmaceutical Partner of MLB
AbbVie has announced league-wide partnership with Major League Baseball (MLB), officially becoming the...
March 25, 2026
MMA.INC and Zebra Athletics Launch Co-Branded Gear Vertical in Oceania
Mixed Martial Arts Group Limited (NYSE American: MMA), operating as MMA.INC, has announced...
March 19, 2026
WNBA and WNBPA Reach Historic Tentative Agreement on New CBA
Following 17 months of intense negotiations and a high-stakes marathon session in New...
March 19, 2026
Dodgers and Uniqlo Announce Partnership for “Uniqlo Field at Dodger Stadium”
The Los Angeles Dodgers have reached an agreement with Japanese fashion powerhouse Uniqlo...
March 18, 2026
Sprite Returns as NBA’s Official Global Soft Drink Partner in Landmark Reunion
The National Basketball Association (NBA) and The Coca-Cola Company have officially announced a...
March 18, 2026
USA Esports Launches with Mandate to Secure National Governing Body Status
USA Esports has officially announced its identity as a non-profit entity, as the...
March 17, 2026
Kevin Durant and Nike Launch NIL Partnership with Longhorn Star Madison Booker
NBA champion and University of Texas legend, Kevin Durant, has returned to his...
March 12, 2026
Adidas Announce Major Apparel Deal with Athletes Unlimited Softball League
Athletes Unlimited and Adidas have announced a multi-year partnership, naming the global sportswear giant...
March 2, 2026
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