Story Origin: North America
Samsung Canada Named Exclusive TV and Mobile Partner of Canada Soccer
Canada Soccer and Canadian Soccer Media & Entertainment (CSME) have announced a new...
April 17, 2026
MLB Players, Inc. and Caesars Entertainment Strike Landmark Licensing Deal
MLB Players, Inc. and Caesars Entertainment, Inc. have officially announced a multiyear partnership,...
April 16, 2026
UFC and CRYPTO.COM Team Up for Historic White House Event
The UFC and Crypto.com announced a co-presenting partnership for UFC Freedom 250, a...
April 16, 2026
Picton Mahoney Asset Management and Rugby Canada Launch ‘Earned Not Given’ Campaign
Picton Mahoney Asset Management (PICTON Investments), in partnership with Rugby Canada, has officially...
April 16, 2026
NFL Media and Next Gen Stats Launch ‘Ask NFL IQ’ AI Interface
NFL Media and Next Gen Stats have announced the launch of Ask NFL...
April 15, 2026
David Blitzer Expands Sports Empire with Strategic Investment in Golf’s Next Generation
David Blitzer, whose extensive sports portfolio already includes ownership stakes in the NBA’s...
April 15, 2026
NFL Appoints Brian Flinn as Senior Vice President of Global Flag Football
The National Football League has announced the appointment of Brian Flinn as Senior...
April 15, 2026
NCAA Proposes Five-Year Eligibility Cap to Standardise Athlete Career Lengths
The NCAA is preparing to review a significant proposal that would overhaul athlete...
April 14, 2026
NBA and Kenny Beecham Launch ‘Enjoy the NBA Trivia Show’ Original Series
The National Football Association (NBA) and Enjoy Basketball have announced a new original...
April 10, 2026
P&G Signs Multi-Year, Multi-Brand Partnership with WNBA
Procter & Gamble (P&G) and the Women’s National Basketball Association (WNBA) have announced...
April 10, 2026
American Express Named Official Payments Partner of the NFL
The National Football League (NFL) and American Express have announced a multi-year global...
April 6, 2026
Publicis Groupe Acquires 160over90 in Major Sports Marketing Expansion
Publicis Groupe has announced the acquisition of 160over90, the sports and culture-focused creative...
April 6, 2026
NFL and TMRW Sports Launch Professional Flag Football League with Elite Investor Pool
The NFL has announced a partnership with TMRW Sports to develop and operate...
April 1, 2026
Savannah Bananas and Creator Sports Network Ink Standalone Creator Rights Deal
The Savannah Bananas have formalised a partnership with Creator Sports Network (CSN), establishing...
March 27, 2026
Oklahoma City Thunder and Continental Resources Announce 15-Year Naming Rights Deal
The Oklahoma City Thunder and Continental Resources have jointly announced a landmark 15-year...
March 25, 2026
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