Story Origin: Europe
London Broncos Secure Historic PNG Broadcast Deal to Showcase “Kumuls” Contingent
The London Broncos have announced an international broadcast partnership with the National Broadcasting...
March 20, 2026
Paulaner Leverages Audi F1 Partnership to Target Top Premium Spot in China
390-year-old German brewery, Paulaner, has reported record-breaking growth in China, fueled by its...
March 19, 2026
PUMA Secures Partnership with Handball Giant VfL Gummersbach
Global sports company PUMA has signed a long-term agreement with VfL Gummersbach, one...
March 18, 2026
New Balance and New England Patriots Announce Partnership
New Balance has signed a long-term agreement to become the Official and Exclusive...
March 17, 2026
Kia Extends Record-Breaking Partnership with Surrey Women Until 2029
Kia UK has renewed its headline partnership with the Surrey County Cricket Club...
March 13, 2026
KSI Buys Minority Stake in Dagenham & Redbridge
Youtuber KSI has officially acquired a minority stake in Dagenham & Redbridge. The...
March 6, 2026
Chelsea Football Club Secures IFS.ai as Principal Partner
Chelsea Football Club has officially announced a multi-year global partnership with IFS, to...
February 24, 2026
Wasserman Expands Nordic Footprint with People in Sport Acquisition
Global sports and entertainment powerhouse Wasserman has acquired the football talent representation division...
February 13, 2026
BLAST and ASUS Renew Multi-Continent Partnership for 2026 Season
BLAST has announced a season-wide renewal of its partnership with ASUS, designating the...
February 12, 2026
Super League Announce Partnership with Boost Drinks
Rugby League Commercial (RLC) has annnounced a multi-year partnership with Boost Drinks, designating...
February 5, 2026
Audi Revolut F1 Team Partners with ElevenLabs
Audi Revolut F1 Team has announced a partnership with ElevenLabs to modernise its...
January 30, 2026
WSC Sports Acquires Partnerbrite to Unify Content Automation and Sponsorship Activation
WSC Sports has acquired the London-headquartered digital sponsorship platform Partnerbrite. The deal represents...
January 30, 2026
League of Legends Icon “Perkz” Joins Friendly Fire as Co-Owner
Luka "Perkz" Perković, widely regarded as one of the most decorated esports athletes...
January 27, 2026
Ubisoft Shares Plunge as Publisher Cancels ‘Prince of Persia’ Remake and Restructures
Ubisoft Entertainment SA has announced a radical "organisational reset" following a series of...
January 23, 2026
Youri and Sacha Djorkaeff Invest in the French SailGP Franchise
DS Automobiles SailGP Team France has formalised announced an expansion of its ownership...
January 22, 2026
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