Story Origin: Europe

logo
Feature Image

Sky Sports Extends Big Bash League Broadcast Rights in UK and Ireland

Sky Sports has secured a four-year extension of its broadcast rights for the...

October 1, 2025
Feature Image

Nesquik Partners with Lamine Yamal in Youth-Focused Campaign

Nestlé-owned brand Nesquik has launched a new campaign fronted by FC Barcelona and...

September 26, 2025
Feature Image

Abu Dhabi and Etihad Airways Become Main Partners of Euroleague Basketball

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and...

September 25, 2025
Feature Image

UK Government and NBA Announce £10m Grassroots Basketball Investment

The UK Government has announced a EURO10 million (AUD17.9 million) partnership with the...

September 23, 2025
Feature Image

Atlético de Madrid Extends EA SPORTS Partnership Ahead of FC26 Launch

Atlético de Madrid has confirmed the renewal of its long-term partnership with EA...

September 18, 2025
Feature Image

Ligue 1+ Surpasses One Million Subscribers Weeks Into New Season

LFP Media has confirmed its Ligue 1+ OTT platform has surpassed one million...

September 17, 2025
Feature Image

McGregor Announces Trump Jr Will Join MMA.INC

Conor McGregor, the former two-division UFC champion turned entrepreneur, has made a dual...

September 10, 2025
Feature Image

Premier League, Manchester City Settle Arbitration Over APT Rules

The Premier League and Manchester City FC have formally settled the arbitration case...

September 9, 2025
Feature Image

Flutter’s Paddy Power Announced as Official NFL Sportsbook Partner in UK and Ireland

Flutter Entertainment’s UK and Irish brand, Paddy Power, has been announced as the...

September 5, 2025
Feature Image

Scottish Rugby Launches Health Initiative to Support Female Participation

Scottish Rugby has unveiled a new initiative designed to tackle health-related barriers that...

September 1, 2025
Feature Image

Lincoln City Partners with Hoopers Haulage LTD

Lincoln City FC has signed a two-year deal with Hooper Haulage Ltd, appointing...

September 1, 2025
Feature Image

Cricket Ireland Hosts Cricket Connect

Cricket Ireland recently hosted its Cricket Connects Camp at the Civil Service Cricket...

August 20, 2025
Feature Image

Lincoln City Foundation Rebrands as Lincoln City Sports College

Lincoln City Foundation has restructured its education operations and rebranded as Lincoln City...

August 13, 2025
Feature Image

Bayern Munich Refocus Rwanda Partnership Away from Sponsorship Amid Sportswashing Criticism

Bayern Munich has restructured its agreement with the Rwanda Development Board (RDB), reducing...

August 12, 2025
Feature Image

Cambridge United to Host TechGirl Festival 2025

Cambridge United will host the TechGirl Festival 2025 on 28 August in partnership...

August 11, 2025

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.