Kia Extends Record-Breaking Partnership with Surrey Women Until 2029

Kia UK has renewed its headline partnership with the Surrey County Cricket Club women’s team for an additional three years, extending the association through the end of 2029. The six-figure deal represents the largest standalone partnership in the history of domestic women’s cricket in the UK.

The agreement solidifies Kia’s role as the front-of-shirt sponsor for Bryony Smith’s side across all formats, including the T20, One Day Cup, and training apparel.

A Legacy of KIA and Surrey County Club

The relationship between Kia and Surrey is now the longest brand association in English sport, spanning 16 years.

President and CEO of Kia UK, Paul Philpott, noted that while the Kia logo has evolved (removing the oval from the design in 2021), the connection to the venue and its teams has never been stronger.

Praising the impact of the partnership, CEO of Surrey County Cricket Club, Steve Elworthy MBE, said: “Kia has played a trailblazing role in championing women’s cricket in the UK…”

“Our relationship is built on a foundation of common values, with promoting and celebrating women’s cricket being a core commitment,” Elworthy said.

Defending the Crown: 2026 Vitality Blast

As the defending Vitality T20 Blast champions, Surrey Women are set for a high-stakes 2026 season.

Under the leadership of captain Bryony Smith, the team will begin their title defense at the Kia Oval with a blockbuster double-header.

Key 2026 Fixture Highlights:

• Opening Day Double-Header: Surrey Women v Lancashire Thunder — Friday, May 22, 2026 (2:15 pm start).
• Standalone Spotlight: Surrey Women v Durham Women — Wednesday, May 27, 2026 (6:30 pm start).
• Finals Day: The Kia Oval will once again host the Women’s Vitality T20 Blast Finals Day on Friday, July 17, 2026.

Innovation and Fan Engagement

The renewed partnership introduces several “fan-first” initiatives designed to bring the Three Feathers community closer to the players:

• The “Three Feathers” Podcast: An all-new series offering behind-the-scenes access and player insights from the dressing room.
• Match-Day Experiences: For each of the 12 women’s games at the Kia Oval, a young fan will be invited onto the pitch to present the Player-of-the-Match Award.
• The “Kia Catch”: Fans in the stands can win £1,000 by catching a six during T20 matches.
• Grassroots Support: Surrey players will conduct masterclasses and meet-and-greets with local girls’ clubs to inspire the next generation of cricketers.

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