The A-Leagues have announced an innovative partnership with Stats Perform, a sports technology provider specialising in data and AI, to support new their new data-driven content.

The Stat’s Perform Opta data platform will power all A-Leagues content and their partners in a bid to create unique experiences for their audiences.

The partnership supports the A-Leagues’ commitment to ensuring media and technology partners covering the competitions are provided with the highest quality data.

A-Leagues director of content, Richard Bayliss, said: “Our content is driven by data at every level in order to create the best possible experience for fans.”

“A partnership like this enables us to deliver the most innovative and engaging content, to enhance our storytelling capability, and to offer deeper, fresher insights into every match.

“The better we get at telling the stories of the players and of the matches, the more fans can connect with the game,” Bayliss said.

The Opta data platform will allow for detailed data, customisable widgets, and data-powered solutions for the A-Leagues to use across their digital and social platforms, before, during, and after a match.

Fans of the A-Leagues will be able to access data, statistics, and graphics through Opta data.

A-Leagues clubs, broadcasters and media will be provided access to smart previews, recaps, bios, editorial content, and video wire content ahead of matches through the partnership.

Stats Perform has secured previous partnerships with other major football leagues, including England’s Premier League, Spain’s LaLiga, Major League Soccer in the US and the Dutch Eredivisie.

Stats Perform chief revenue officer, Steve Xeller, said: “We are excited to help further the expansion and development of the game of football.”

“With our data the A-Leagues will be able to not just reach their fans but will be able to engage with them in ways they haven’t been able to.

“The A-Leagues have tremendous reach and we are thrilled to be a part of that,” Xeller said.