Sport: Baseball

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Adidas Announce Major Apparel Deal with Athletes Unlimited Softball League

Athletes Unlimited and Adidas have announced a multi-year partnership, naming the global sportswear giant...

March 2, 2026
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MLB and TikTok Expand Global Partnership

As players report to Spring Training in Arizona and Florida, Major League Baseball...

February 25, 2026
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Mountain Dew Baja Blast Named Official MLB Soft Drink in Multi-Year Deal

PepsiCo has announced that Mountain Dew® Baja Blast® will become the Official Soft...

February 20, 2026
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Jesse Cole to Launch Banana Ball Youth League

Jesse Cole, owner of the Savannah Bananas, has officially announced the formation of...

February 2, 2026
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Savannah Bananas Announce Growth and $100K Player Salaries

Fans First Entertainment, the parent company of the global Savannah Bananas, has released...

January 27, 2026
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Baseball Australia Renews Partnership with Four’N Twenty Ahead of WBC

Baseball Australia has renewed partnership with iconic food brand Four’N Twenty, securing the...

January 22, 2026
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Dallas Mavericks Coach Jason Kidd Launches National ‘JK Select Baseball’ Program

Dallas Mavericks head coach, Jason Kidd, has formalised a major expansion of his...

January 19, 2026
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MLB Finalises Three-Year Media Rights with Three Streaming Sites

MLB has concluded a round of three-year media rights agreements spanning the 2026-2028...

November 21, 2025
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YES Network and Camb.ai to Collaborate on AI Localisation Infrastructure

YES Network, the regional sports broadcaster for the MLB’s New York Yankees and...

November 20, 2025
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Perfect Game Launches Baseball-Themed Fortnite Map

Perfect Game (PG) has executed a digital strategy by launching Perfect Pillars, a...

November 14, 2025
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Savannah Bananas Bring Banana Ball to Walt Disney World’s ESPN Complex in 2026

The Savannah Bananas’ Banana Ball tour will make its first-ever appearance at Walt...

October 13, 2025
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MLB to Launch Automated Ball-Strike System in 2026 Season

Major League Baseball (MLB) has confirmed that the Automated Ball-Strike System (ABS), widely...

September 24, 2025
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Oakland Ballers to Make History with AI-Managed Baseball Game

The Oakland Ballers of the independent Pioneer League are set to break new...

September 9, 2025
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Washington Nationals Appoint Zaber as Chief Revenue Officer

The Washington Nationals have appointed Chris Zaber as Chief Revenue Officer (CRO), a...

August 27, 2025
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FanDuel Sports Network & Cincinnati Reds Team Up for Annual Community Telethon

FanDuel Sports Network has announced its partnership with the Cincinnati Reds for the...

July 2, 2025

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