Jennie Sager appointed to Baseball NSW Board

Baseball NSW has officially announced the appointment of Jennie Sager to its Board of Directors, bringing over two decades of global leadership experience in sport, media, technology, and entertainment to the organisation.

Sager, who has held high-profile roles including CEO of the Women’s National Basketball League and director of Content Partnerships for Japan and Asia Pacific at Twitter, is expected to play a critical role in executing the “Play Ball NSW” strategic plan for 2026–2029.

Her portfolio of experience also encompasses senior brand and consumer marketing leadership at Nextdoor and an extensive background in executive production for networks such as Nine Entertainment, MTV, and National Geographic.

The appointment comes as Baseball NSW seeks to aggressively scale its commercial partnerships, improve audience engagement, and broaden participation pathways. Sager’s expertise in global brand strategy and content creation is viewed as a vital asset for the organisation’s stated goal of increasing the visibility of the sport through professionalised storytelling. She currently serves on the boards of the City Recital Hall Sydney and the Australian Women in Music Awards, bringing a broad cross-sector governance perspective to the baseball boardroom.

Welcoming the appointment, Baseball NSW chair, Sue Cunningham, said: “We are thrilled to welcome Jennie to the Baseball NSW Board.”

“Jennie brings an exceptional combination of strategic leadership, commercial expertise and global marketing experience.

“Her experience will be invaluable as we deliver our Play Ball NSW strategy and create more opportunities for people to discover and enjoy baseball,” Cunningham said.

Sager, who was selected following a competitive, multi-stage recruitment process, highlighted the latent growth potential she sees within the New South Wales baseball community.

“Sport has an incredible ability to bring people together, build confidence and strengthen communities, and baseball has enormous potential to grow even further across New South Wales.” 

“I’m excited to join the Baseball NSW Board at such an important time for the sport. There is a passionate baseball community, a clear vision for the future and a real opportunity to introduce more people to the game,” Sager stated.

This appointment marks the first time Baseball NSW has utilised the Nomination Committee provisions integrated into its Constitution in 2023, a move designed to professionalise the board selection process and attract high-calibre candidates from outside the traditional baseball ecosystem.

The search process was facilitated by independent panel members, including Sports NSW CEO Stuart Hodge, underscoring the organisation’s commitment to rigorous governance standards as it prepares for the next phase of its growth.

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