Sport TV secures Serie A broadcasting rights in Portugal until 2026-27 season
Portuguese sports broadcaster Sport TV has recently revealed its acquisition of the broadcasting rights for Italy’s premier Serie A soccer competition until the culmination of the 2026-27 season.
Having commenced broadcasting the league, along with its Coppa Italia and Supercoppa Italiana counterparts, in 2015 following the takeover from previous broadcaster BTV, Sport TV’s latest deal extends its coverage of the league to over a decade. The broadcaster last renewed its rights in 2021.
Serie A holds significant allure in Portugal, with several top stars such as AC Milan’s Rafael Leão, who also features in Portugal’s national team, captivating Portuguese viewers. Additionally, iconic Portuguese players like Cristiano Ronaldo have graced the league in the past.
“Renewing the broadcasting rights of Serie A reaffirms our commitment to providing the Portuguese with the best of world football,” said Nuno Ferreira Pires, Chief Executive of Sport TV.
“We are committed and excited to ensure that our viewers continue to closely follow all the excitement and passion that only Italian football can offer.”
Sport TV holds a dominant position in soccer broadcasting within Portugal, being the exclusive broadcaster of Portugal’s domestic soccer competition, the Primeira Liga (except for SL Benfica home matches).
The broadcaster’s portfolio also includes rights to various international tournaments such as the FIFA World Cup, Copa America and UEFA Nations League, as well as leagues like the Eredivisie from the Netherlands, FA Cup and League Cup from England, Super Lig from Turkey and the emerging Saudi Pro League, among others.
In a notable move, Sport TV announced its partnership with the UEFA Champions League in October 2023, securing broadcasting rights for top-tier games from the pan-European competition from 2024-25 through 2026-27. However, it’s worth noting that DAZN remains the primary broadcaster for the UEFA Champions League in Portugal.
