Sony Pictures Network India extends broadcast rights with T10 league
Sony Pictures Network India has opted to extend their media rights partnership with T10 league for a further three years, following the success of its inaugural season.
T10 Cricket League is a professional ten-over format Cricket League, which is sanctioned by the International Cricket Council (ICC) and is conducted in partnership with the Emirates Cricket Board.
Coverage of the league will be broadcast live on SONY ESPN and SONY ESPN HD channels in India, Ten Sports in Pakistan, Ten Cricket in the Middle East and North Africa (MENA) and will also be streamed live on their digital platform SonyLIV.
The three-year deal will start with the 2018 edition in the Indian Sub-continent, Middle East and North Africa (MENA) and will be played for over 10 days.
Chief Revenue Officer of Sony Pictures Networks, Rajesh Kaul said: “We are committed to providing unparalleled sports viewing experience to sports fans in India.
“The T10 League has already captured the interest of viewers because of its fast-paced format.”
“The second edition has an impressive line-up of players from across the word which is sure to engage viewers who are looking for the best in sports entertainment.”
T10 League Chairman, Shaji Ul Mulk said: “We are delighted to have Sony Pictures Networks as our broadcast partners for Indian Sub-continent and Middle East & North Africa from 2018 edition for three years.
“This allows us to take the league to a much wider audience across the region and help us promote the format and grow year-on-year.”
The second season is scheduled from November 21 to December 2 at the Sharjah Cricket Stadium.