Samsung to Elevate Athlete and Fan Experiences at Milano Cortina 2026

Samsung will leverage its Galaxy technology to enhance engagement for athletes and fans at the Milano Cortina 2026 Olympic Winter Games, building on nearly 30 years as a Worldwide Olympic and Paralympic Partner in wireless communications and computing equipment.

The technology aims to enrich Games-time moments, foster connection, and capture personal experiences for the global audience.

Commenting on the engagement, EVP and head of Mobile Marketing Centre at Samsung MX, Stephanie Choi, said: “We’re constantly looking for ways to open up our mobile innovation for billions of people around the world.”

“For nearly 40 years, Samsung has partnered with the Olympic Movement to bring the Olympic spirit to life, create meaningful connections through our technology, and redefine how athletes, fans and communities around the world engage with the Games,” Choi said.

Samsung’s presence at the Games will continue the “Open always wins” message first introduced at Paris 2024, reflecting the philosophy that an open mind fosters creativity, progress, and connection.

The initiative will showcase Team Samsung Galaxy, comprising athlete ambassadors from multiple countries and sports, sharing stories and perspectives that highlight the philosophy and inspire fans worldwide.

Key features of Samsung’s Milano Cortina 2026 program include:

• Enhanced Games-time experiences: Galaxy devices will support fans and athletes in capturing and sharing moments—from the Opening Ceremony to competition highlights. The athlete-led Victory Selfie, launched at Paris 2024, will make its Winter Olympic debut, allowing athletes to create unique, personal memories.
• Olympic Edition Galaxy devices: Every athlete will receive a bespoke device preloaded with tools to support their Games experience, facilitate team communication, and connect with fans globally.
• Innovative engagement: Technology will underpin interactions across ceremonies, competitions, and personal storytelling, reinforcing Samsung’s legacy of combining sport and mobile innovation to deliver immersive experiences.

Samsung’s long-standing collaboration with the Olympic Movement includes milestones such as the Call Home programme at Nagano 1998, which enabled 2,500 athletes to contact family members free of charge, and ongoing support for athlete engagement and fan interaction.

By integrating cutting-edge mobile technology with the Games experience, Samsung continues to strengthen the connection between sport, technology, and community, ensuring Milano Cortina 2026 delivers memorable moments for athletes and spectators alike.

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