Ross Smart Appointed CEO of Classic Sportswear

Classic Sportswear, the legendary Australian sports apparel brand, has welcomed seasoned sports administrator Ross Smart as its new Chief Executive Officer. The creation of this position is geared towards revving up the expansion and influence of Classic Sportswear.

Purchased by Dina Industries in 2019, Classic Sportswear became part of the diverse Uniform Group, alongside Carney Sports Marketing (CSM), Dina Uniform Group, and Australian Apparel Management Services (Transport for NSW). Approaching its momentous 90th anniversary in October, Classic Sportswear is poised to reaffirm its status as the premier provider of sporting apparel for the National Rugby League, Super Rugby Pacific, and team wear in New South Wales and Queensland by 2025.

In the year 2024, Classic Sportswear proudly partners with an array of esteemed teams and entities, including:

– National Rugby League clubs: South Sydney Rabbitohs NRL, Canterbury-Bankstown Bulldogs NRL, Dolphins NRL, St. George-Illawarra Dragons NRL & NRLW, Cronulla Sharks NRL & NRLW, Newcastle Knights NRL & NRLW.

– Indigenous & Māori All Stars teams (men’s & women’s).

– National teams: Australian Kangaroos, Jillaroos, Prime Ministers XIII, Papua New Guinea Kumuls & Orchids.

– Super Rugby Pacific teams: Blues, Chiefs, Hurricanes, Crusaders, Highlanders.

– Super Rugby Aupiki teams: Blues Women, Chiefs Manawa, Hurricanes Poua, Matatū.

Moreover, Classic Sportswear caters to numerous grassroots and semi-elite rugby league and rugby union clubs across Australia and New Zealand.

Warren Carney, the Managing Director of Dina Industries, expressed his confidence in Smart’s appointment as a driving force for Classic’s next evolutionary phase. Carney emphasised, “Ross is the ideal fit for Classic Sportswear, offering a distinctive edge to serve all our existing and future clients. This decision will undoubtedly reinforce Classic’s formidable brand presence from community sports to the highest professional levels.”

Carney highlighted Smart’s extensive experience in NRL and Super Rugby, along with his media background, as crucial strengths that will elevate Classic Sportswear’s competitive edge. “I am thrilled to have Ross come on board our journey, presenting another avenue to exhibit our enthusiasm and mission, making Classic the perfect choice for everyone.”

Ross Smart, arriving at Classic Sportswear following nearly six years as the Chief Commercial Officer of the Newcastle Knights, brings a wealth of sports experience with roles at the Bulldogs, Parramatta Eels, and New South Wales Waratahs. Smart conveyed his eagerness to lead such a revered brand. “I am immensely proud to be part of Classic Sportswear, and I appreciate Warren, the stakeholders, and the entire team for entrusting me to lead this esteemed organisation,” Smart remarked. “Classic has always stood for excellence and maintains a significant presence in the Australasian sporting arena. I am excited to contribute to its ongoing success in the years ahead.”