Region: Europe
LIV Golf announces Rolex as Official Partner
LIV Golf has announced a multi-year agreement with Rolex, naming the Swiss luxury...
January 29, 2026
Decathlon Revives 1976 Heritage with “Vertigo 76” Capsule Ahead of 50th Anniversary
Decathlon has announced the return to its roots with the launch of Vertigo...
January 28, 2026
Anta Sports Becomes Puma’s Largest Shareholder in $2.57 Billion
Anta Sports Products (2020.HK), China’s largest sportswear manufacturer, has formalised an agreement to...
January 28, 2026
League of Legends Icon “Perkz” Joins Friendly Fire as Co-Owner
Luka "Perkz" Perković, widely regarded as one of the most decorated esports athletes...
January 27, 2026
Savannah Bananas Announce Growth and $100K Player Salaries
Fans First Entertainment, the parent company of the global Savannah Bananas, has released...
January 27, 2026
Docklands Stadium Secured as Key Venue for 2027 Men’s Rugby World Cup
Docklands Stadium has been announced as one of eight host venues for the...
January 24, 2026
Ubisoft Shares Plunge as Publisher Cancels ‘Prince of Persia’ Remake and Restructures
Ubisoft Entertainment SA has announced a radical "organisational reset" following a series of...
January 23, 2026
Global Sport Faces ‘Inflection Point’ as AI and Climate Risks Redefine Industry Integrity
Professional sports are transitioning from an entertainment-led sector to a high-stakes business landscape...
January 23, 2026
Nike Unveils Global Leadership Shuffle to Accelerate ‘Sport Offense’ Strategy
NIKE, Inc. has announced a series of senior executive transitions across its primary...
January 22, 2026
Youri and Sacha Djorkaeff Invest in the French SailGP Franchise
DS Automobiles SailGP Team France has formalised announced an expansion of its ownership...
January 22, 2026
Selkirk Sport Secures $30 Million Investment to Fuel Global Pickleball Expansion
Selkirk Sport, the premier manufacturer of pickleball equipment, has formalised its first outside...
January 21, 2026
McLaren Racing Announce Landmard Partnership with PUMA
McLaren Racing has announced a multi-year global partnership with sportswear giant PUMA, designating...
January 21, 2026
Visa Named Official Global Supporter for AFC Asian Cup Cycle in Saudi Arabia
The Asian Football Confederation (AFC) has announced a landmark partnership with Visa, appointing...
January 21, 2026
Bryson DeChambeau Annouunce Endorsement with Kalshi
Bryson DeChambeau has formalised a ground-breaking endorsement deal with Kalshi, becoming the first...
January 19, 2026
PSG and WWE Announce Partnership to Boost London Market
Paris Saint-Germain (PSG) has announced a high-profile partnership with WWE, launching a multi-layered...
January 19, 2026
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