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Nigel Wood OBE Appointed Permanent Chairman of Rugby Football League

Nigel Wood OBE has been officially appointed as the permanent chairman of the...

March 25, 2026
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LA28 Unveils “Superbloom” Visual Identity for 2028 Olympic and Paralympic Games

The LA28 Organising Committee has officially introduced the "Look of the Games," a...

March 25, 2026
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Formula 1 and British Council Expand Global STEM Education Initiative

Following a pilot year that reached over 150,000 young people, Formula 1 has...

March 25, 2026
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Adidas Returns The Trefoil to The Fifa World Cup™ for The First Time in 36 Years

Adidas has officially launched the away kits for its 25 partner federations, including...

March 24, 2026
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Formula 1 Launches 2026 Sim Racing World Championship at DreamHack Birmingham

Formula 1® has announced the return of the F1 Sim Racing World Championship...

March 20, 2026
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London Broncos Secure Historic PNG Broadcast Deal to Showcase “Kumuls” Contingent

The London Broncos have announced an international broadcast partnership with the National Broadcasting...

March 20, 2026
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Paulaner Leverages Audi F1 Partnership to Target Top Premium Spot in China

390-year-old German brewery, Paulaner, has reported record-breaking growth in China, fueled by its...

March 19, 2026
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FIFA and YouTube Announce “Preferred Platform” Partnership for 2026 World Cup

FIFA has announced an agreement with YouTube as their Preferred Platform for the...

March 18, 2026
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Y-3 and Mercedes-AMG PETRONAS F1 Team Unveil Avant-Garde “Wolf” Collection

Y-3, the long-standing collaboration between adidas and Japanese designer Yohji Yamamoto, has announced...

March 18, 2026
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PUMA Secures Partnership with Handball Giant VfL Gummersbach

Global sports company PUMA has signed a long-term agreement with VfL Gummersbach, one...

March 18, 2026
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New Balance and New England Patriots Announce Partnership

New Balance has signed a long-term agreement to become the Official and Exclusive...

March 17, 2026
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Boston Celtics and Amica Launch ‘Game Changers’ Grant for New England Early Education

The Boston Celtics Shamrock Foundation (BCSF) and Amica Companies Foundation have announced an...

March 16, 2026
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Milano Cortina 2026 Sets Global Benchmark for Winter Paralympic Sport

The Milano Cortina 2026 Paralympic Winter Games have concluded as the most commercially...

March 16, 2026
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Kia Extends Record-Breaking Partnership with Surrey Women Until 2029

Kia UK has renewed its headline partnership with the Surrey County Cricket Club...

March 13, 2026
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Formula E Charges Up Financial Operations with Corpay Partnership

Formula E, the world’s first all-electric FIA World Championship and a B Corp...

March 11, 2026

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