Region: Europe
Bayern Munich Refocus Rwanda Partnership Away from Sponsorship Amid Sportswashing Criticism
Bayern Munich has restructured its agreement with the Rwanda Development Board (RDB), reducing...
August 12, 2025
Cambridge United to Host TechGirl Festival 2025
Cambridge United will host the TechGirl Festival 2025 on 28 August in partnership...
August 11, 2025
Genius Sports Secures Exclusive Data Rights with European Leagues
Genius Sports has announced a multi-year agreement with the European Leagues Association (ELA)...
August 4, 2025
NHL Announces Multiyear Streaming Deal with DAZN
The National Hockey League (NHL) has signed a multi-year strategic partnership with DAZN,...
August 2, 2025
Marko Pešić Reportedly Linked to New League after LeBron Meeting
A recent high-profile meeting in Saint-Tropez between LeBron James, his business partner Maverick...
August 2, 2025
FC Barcelona Unveils their Away Kit for 2025/26 Season
FC Barcelona has released its 2025/26 away kit, developed in collaboration with Nike...
July 30, 2025
Wimbledon £200 Million Expansion Clears Major Legal Hurdle
Wimbledon’s plans to expand the grounds of the All England Lawn Tennis and...
July 24, 2025
Netflix Approach to Live Sports Rights: Balancing Engagement and Economic Justification
Netflix continues to explore a strategy regarding live sports rights, reaffirming that while...
July 22, 2025
Seaburn to Host Final Beach Rugby Festival of the Summer
The Newcastle Rugby Foundation is set to conclude its series of Beach Festivals...
July 18, 2025
Sports Tech Transactions Total USD52 Billion in First Half of 2025
According to the latest industry insights from investment bank Drake Star Partners, the...
July 18, 2025
Bamburgh Beach Festival marks landmark day for Newcastle Rugby Foundation
The Newcastle Rugby Foundation hosted the Bamburgh Beach Festival on Saturday, 12 July,...
July 17, 2025
Swansea City and Reviva Coffee continue front-of-shirt partnership into 2025-26 season
Swansea City has announced the continuation of its partnership with Reviva Coffee, confirming...
July 17, 2025
Robins Foundation to Host Public Engagement on Filwood Plans
The Bristol City Robins Foundation, in partnership with Mendip Broadwalk Football Club, is...
July 17, 2025
LA28 Unveils Strategic Plans as PlayLA Surpasses One Million Registrations
With three years to go before Los Angeles hosts its third Olympic Games,...
July 16, 2025
Global Sponsorship Trends 2025: Navigating Football’s Dominance, Women’s Sports Surge, and Media Evolution
The global sports industry is undergoing notable shifts, driven by evolving fan demographics,...
July 15, 2025
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