Region: Europe
LIV Golf Adelaide 2025: Expanded Experiences and Exclusive Access
With just 100 days until LIV Golf Adelaide 2025, organisers are gearing up...
November 7, 2024
AFLW Confirms Historic Night Grand Final for 2024 Season
The AFLW has confirmed a significant shift for the 2024 season with the...
November 7, 2024
FIFA Opens Standalone Bids for Women’s World Cup Media Rights
FIFA’s decision to sell standalone media rights for the Women’s World Cup in...
November 7, 2024
Fox Sells Out 2025 Super Bowl Ads at Record-High Prices
Fox Corporation has reached a new high-water mark, selling out all ad slots...
November 7, 2024
Nike Appoints Ann Miller to Lead Global Sports Marketing Amid Strategic Shift
Nike has appointed Ann Miller as Executive Vice President of Global Sports Marketing,...
November 1, 2024
Women’s Super League Secures Multi-Year Broadcast Deals with Sky and BBC
In a significant move for women’s sport, the Barclays Women’s Super League (WSL)...
November 1, 2024
K League Expands Global Reach with Digital Media and Anti-Piracy Innovations
The Korea Professional Football League (K League) is making strides toward international visibility...
November 1, 2024
Beats by Dre’s Athlete-Driven Campaign Redefines Sports Marketing
In the rapidly evolving sports marketing landscape, Beats by Dre is setting a...
November 1, 2024
Hisense Named Official Partner for FIFA’s Expanded Club World Cup 2025
In a strategic move to expand its global sports marketing footprint, consumer electronics...
October 31, 2024
ESPN and Disney+ Bring Live “Simpsons” Animation to Bengals-Cowboys NFL Game
In a push to capture a wider, multi-generational audience, ESPN and the NFL...
October 30, 2024
Women’s Pro Baseball League to Launch in the U.S. by 2026
The Women’s Pro Baseball League (WPBL) is set to become the first professional...
October 30, 2024
WNBA Players Opt Out of CBA, Pushing for New Economic Model
The Women’s National Basketball Players Association (WNBPA) has exercised its option to...
October 29, 2024
Golden State Warriors Expand Digital Strategy with Coinbase Partnership
The Golden State Warriors have announced a multi-year partnership with cryptocurrency exchange Coinbase,...
October 29, 2024
SPORTFIVE and Boris Becker Partner for Global Media Expansion
In a strategic move, sports marketing agency SPORTFIVE has partnered with Boris Becker...
October 29, 2024
Formula One’s 2024 Business Boom: Record Growth, Fan Engagement, and Sponsorship Success
Formula One has experienced unprecedented growth in 2024, solidifying its position as...
October 28, 2024
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