Region: Europe
Nike Partners with LEGO for New Innovative Sportswear Collection
In a bold and innovative move, Nike has announced an exciting partnership with...
August 26, 2024
ATP Tour Achieves Record Sponsorship Growth in 2024
The ATP Tour has announced a landmark achievement in 2024, reporting a 50%...
August 26, 2024
World Athletics Extends Partnership with Nielsen to Strengthen Fan Engagement
World Athletics has renewed its partnership with Nielsen, continuing their collaboration to leverage...
August 26, 2024
French Football Faces Financial Reset as Media Rights Cuts Leave Clubs Scrambling
As Ligue 1 kicked off its new season, French football finds itself grappling...
August 22, 2024
Barclays Women’s Football Leagues Transition to Independent Governance
In a historic move for women's football in England, the FA has transferred...
August 16, 2024
Manchester United Teams up with Hollywood Star to Unveils Kit
Manchester United has launched its latest third kit with a bold marketing campaign...
August 15, 2024
NBA Star Kevin Durant Buys Minority Stake in Paris Saint-Germain
In a significant move that bridges the worlds of basketball and football, NBA...
August 15, 2024
DAZN Secures Exclusive Broadcast Rights to UEFA in New Zealand
DAZN has acquired exclusive live broadcast rights for UEFA's club competitions in New...
August 15, 2024
Saudi Arabia Opens Bidding for Six Football Clubs
Saudi Arabia continues to accelerate its influence in global football with the sale...
August 15, 2024
Miami Dolphins Unveil State-of-the-Art Locker Room at Hard Rock Stadium
The Miami Dolphins have recently unveiled a significant renovation to their home change...
August 13, 2024
AC Milan Reveals New NBA-Style Pitchside Seats, Adding To Its Rapid Growth
AC Milan has recently unveiled an exciting new offering known as "The...
June 11, 2024
Optus Sport Unveils UEFA EURO 2024 Hosting Team
With just 51 days to go until the UEFA EURO 2024 tournament gets...
April 24, 2024
Adidas and Team GB Reveal Traditional Uniform For 2024 Paris Olympic and Paralympic Games
Last week, Great Britain and Adidas unveiled Team Great Britain’s official uniform ahead...
April 22, 2024
Nike hosts ‘Nike On Air’ Event In Paris Ahead Of Olympics
Last week, Nike invited some of the globe's most recognisable athletes to 'Nike...
April 17, 2024
How the Uber-AEG Partnership is Redefining Sports Entertainment in Germany
AEG Global Partnerships has announced a significant naming rights deal with Uber...
April 10, 2024
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