Region: Europe
Crypto sports sponsorship spend rockets 20% to US$565m
Crypto.com leads the pack as the primary investor in 2024/25, with major partnerships...
June 3, 2025
Nine Seals Partners with Fondazione for 2026 Para Games
Nine Entertainment Co. (Nine) has partnered with Fondazione Milano Cortina 2026 to secure...
June 3, 2025
Alpine F1 Enhances Fan Experience with ApeCoin Partnership
BWT Alpine Formula One Team has joined forces with ApeCoin to enhance the...
June 2, 2025
Red Bull Italy SailGP Team Announce Star-studded Ownership Group
The Red Bull Italy SailGP Team has announced a change in leadership, following...
May 28, 2025
PepsiCo announced as Official Partner of Formula 1
Formula 1 and PepsiCo have announced a multi-year agreement that designates PepsiCo as...
May 28, 2025
SURJ Sports Investment and Kings League partner to launch Kings League MENA
SURJ Sports Investment and Kings League has partnered to introduce the Kings League...
May 28, 2025
Pierre Ducrey appointed new IOC Sports Director
The International Olympic Committee (IOC) has appointed Swiss national Mr. Pierre Ducrey as...
May 27, 2025
UFC Earns Second Sports League of Year Honor
The UFC has set new benchmarks in revenue and sponsorship, securing the title...
May 26, 2025
Luis Campos renews as Sports Advisor with QSI until 2030
Qatar Sports Investments (QSI), a prominent player in global sport, entertainment, arts, and...
May 23, 2025
All 32 Teams Officially Part of NFL’s Global Markets Program
The National Football League (NFL) has announced an expansion of its Global Markets...
May 22, 2025
Disney and Formula 1 Unveil Collaboration Launching in 2026
Disney has announced a new partnership with Formula 1, with the partnership including...
May 21, 2025
Leeds United selling £120M Worth of Shares to Help Premier League Return
Leeds United's ownership is set to raise approximately £120 million (AUD$209 million) through...
May 20, 2025
Alternative fuel strategy Powering Formula 1 Through Europe
[vc_row][vc_column][vc_column_text] As Formula 1 transitions into the European segment of the 2025 season,...
May 19, 2025
Alexis Ohanian Buys Stake in Chelsea Women
Alexis Ohanian, husband of Serena Williams, is set to join the board of...
May 16, 2025
IOC and International Federations strengthen joint efforts against competition manipulation
The International Olympic Committee (IOC) has been joined by International Federations (IFs) participating...
May 15, 2025
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