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Nike Partners with LEGO for New Innovative Sportswear Collection

In a bold and innovative move, Nike has announced an exciting partnership with...

August 26, 2024
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ATP Tour Achieves Record Sponsorship Growth in 2024

The ATP Tour has announced a landmark achievement in 2024, reporting a 50%...

August 26, 2024
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World Athletics Extends Partnership with Nielsen to Strengthen Fan Engagement

World Athletics has renewed its partnership with Nielsen, continuing their collaboration to leverage...

August 26, 2024
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French Football Faces Financial Reset as Media Rights Cuts Leave Clubs Scrambling

As Ligue 1 kicked off its new season, French football finds itself grappling...

August 22, 2024
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Barclays Women’s Football Leagues Transition to Independent Governance

In a historic move for women's football in England, the FA has transferred...

August 16, 2024
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Manchester United Teams up with Hollywood Star to Unveils Kit

Manchester United has launched its latest third kit with a bold marketing campaign...

August 15, 2024
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NBA Star Kevin Durant Buys Minority Stake in Paris Saint-Germain

In a significant move that bridges the worlds of basketball and football, NBA...

August 15, 2024
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DAZN Secures Exclusive Broadcast Rights to UEFA in New Zealand

DAZN has acquired exclusive live broadcast rights for UEFA's club competitions in New...

August 15, 2024
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Saudi Arabia Opens Bidding for Six Football Clubs

Saudi Arabia continues to accelerate its influence in global football with the sale...

August 15, 2024
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Miami Dolphins Unveil State-of-the-Art Locker Room at Hard Rock Stadium

The Miami Dolphins have recently unveiled a significant renovation to their home change...

August 13, 2024
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AC Milan Reveals New NBA-Style Pitchside Seats, Adding To Its Rapid Growth

AC Milan has recently unveiled an exciting new offering known as "The...

June 11, 2024
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Optus Sport Unveils UEFA EURO 2024 Hosting Team

With just 51 days to go until the UEFA EURO 2024 tournament gets...

April 24, 2024
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Adidas and Team GB Reveal Traditional Uniform For 2024 Paris Olympic and Paralympic Games

Last week, Great Britain and Adidas unveiled Team Great Britain’s official uniform ahead...

April 22, 2024
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Nike hosts ‘Nike On Air’ Event In Paris Ahead Of Olympics

Last week, Nike invited some of the globe's most recognisable athletes to 'Nike...

April 17, 2024
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How the Uber-AEG Partnership is Redefining Sports Entertainment in Germany

AEG Global Partnerships has announced a significant naming rights deal with Uber...

April 10, 2024

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