Region: Europe
EBU and FIBA Forge Four-Year Broadcast Partnership for European Basketball
The European Broadcasting Union (EBU) and the International Basketball Federation (FIBA) have formed...
October 11, 2024
Riyadh Season Secures Multi-Year Global Partnership with DAZN
The Riyadh Season, an annual cultural and entertainment festival in Riyadh, Saudi Arabia,...
October 10, 2024
Genius Sports Launches Ad-Buying Platform that Transforms Sports Advertising
Genius Sports, a global leader in sports data and technology, has launched FanHub,...
October 10, 2024
Jessica Campbell Makes History as NHL’s First Female Coach
Jessica Campbell has made ice hockey history as the first full-time woman to...
October 10, 2024
Novak Djokovic’s Waterdrop Becomes Official Water Bottle of the Australian Open
The Australian Open has established a multi-year partnership with waterdrop, a hydration company...
October 9, 2024
Bridgestone The Latest Company to Exits IOC Partnership
Bridgestone Corporation has announced it will not renew its Worldwide Olympic and Paralympic...
October 3, 2024
The Strategic Value of Athlete Sponsorship for Brands
In the competitive realm of sports marketing, athlete sponsorship has emerged as a...
October 3, 2024
ICC Utilising AI Tool for Safer Social Media Ahead of Women’s T20 World Cup
As the ICC Women’s T20 World Cup 2024 approaches, the International Cricket Council...
October 3, 2024
LIV Golf Appoints Ilana Finley as Chief Communications Officer
LIV Golf has announced the appointment of Ilana Finley as its new Chief...
October 1, 2024
Cricket Legends Unite in New International Masters League
The cricketing world is abuzz with the announcement of the International Masters League...
October 1, 2024
Women’s Premier League Secures Largest Deal in Women’s Domestic Football History
Barclays has renewed its title sponsorship of the Women’s Super League (WSL) and...
October 1, 2024
Fan Advisory Board Plays Key Role in Chelsea FC’s New Fan Engagement Strategy
Chelsea Football Club has unveiled its 2024/25 Fan Engagement Plan, reinforcing its commitment...
October 1, 2024
EA Sports FC 25 Revolutionises Brand Partnerships and Integration in Sports Video Games
For many years, EA Sports has been at the forefront of innovation in...
September 30, 2024
Report Reveals Alarming Financial Instability and Losses Across English Premiership Rugby
An independent financial report has revealed alarming findings about the financial state of...
September 30, 2024
Premier League Legal Costs Surge to $66 Million Amid Financial Disputes
The Premier League is grappling with a significant rise in legal costs, which...
September 27, 2024
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