F1 Academy Lands Partnership With Morgan Stanley Ahead of Miami GP

Morgan Stanley has officially partnered with F1 ACADEMY, becoming the first financial services brand to align with the all-female motorsport series in a landmark sponsorship move.

The partnership will debut during Round 3 in Miami, where American driver Ava Dobson will race a Hitech TGR car featuring a bespoke Morgan Stanley livery and matching race suit.

Susie Wolff, managing director of F1 ACADEMY, described the partnership as an important milestone for the series and a strong endorsement of its long-term vision for women in motorsport.

“It is fantastic to see Morgan Stanley, a brand that has driven excellence and innovation for 90 years, investing in women’s sport and championing female talent in motorsport,” Wolff said.

This collaboration signals Morgan Stanley’s first foray into motorsport, reflecting the company’s ongoing commitment to investing in women’s sport and supporting gender equity across elite athletics.

As part of its season-long involvement, Morgan Stanley will roll out brand activations at selected races and offer curated hospitality through the F1 ACADEMY Paddock Club experience.

In addition, the partnership includes collaborative events with The Female Quotient, aiming to connect clients and fans with initiatives that spotlight female empowerment through sport.

This partnership reflects a growing shift in the sporting landscape, as global institutions recognise the power of representation, inclusion, and long-term investment in women’s professional pathways.

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