Region: Europe
Atlético de Madrid Extends EA SPORTS Partnership Ahead of FC26 Launch
Atlético de Madrid has confirmed the renewal of its long-term partnership with EA...
September 18, 2025
Ligue 1+ Surpasses One Million Subscribers Weeks Into New Season
LFP Media has confirmed its Ligue 1+ OTT platform has surpassed one million...
September 17, 2025
ASC, Perkins: Brisbane 2032 a Springboard for National Sport Participation
Australian Sports Commission (ASC) Chief Executive Kieren Perkins has emphasised that the Brisbane...
September 16, 2025
London Broncos Secure New Ownership Group With Super League Ambitions
The London Broncos have announced a major governance overhaul, with a new ownership...
September 16, 2025
McLaren Partners with Motul as Technical Partner
McLaren Racing has announced French lubricants manufacturer Motul as an official technical partner...
September 16, 2025
Al Ahly Extends Adidas Partnership Through 2030
Egyptian football powerhouse Al Ahly SC has confirmed the extension of its long-term...
September 15, 2025
Touring Models Help Upstart Leagues Build Data, Revenue, and Market Insights
The Premier Lacrosse League (PLL) staged its 2025 championship at Sports Illustrated Stadium,...
September 15, 2025
Greg Norman Ends Four-Year Tenure with LIV Golf
Greg Norman has officially closed his chapter with LIV Golf, announcing on Instagram...
September 12, 2025
LIV Golf Teams Up with Fever in Landmark Global Ticketing Partnership
LIV Golf has announced a multi-year global partnership with Fever, the world’s leading...
September 11, 2025
McGregor Announces Trump Jr Will Join MMA.INC
Conor McGregor, the former two-division UFC champion turned entrepreneur, has made a dual...
September 10, 2025
Audi F1 Team and adidas Join Forces in Multi-Year Partnership Ahead of 2026
The future Audi F1 Team and adidas have announced a multi-year global partnership...
September 10, 2025
Hisense Extends FIFA Partnership as Official Sponsor of 2026 World Cup
Hisense has renewed its global partnership with FIFA, signing on as an Official...
September 9, 2025
Formula 1 Adds French Bloom as First Alcohol-free Sparkling Wine Partner
Formula 1 has announced French Bloom as its first official alcohol-free sparkling wine...
September 5, 2025
Apollo Global Management Push USD5 Billion into Sports Investment
Apollo Global Management is preparing to launch a US$5 billion sports-focused investment vehicle,...
September 5, 2025
Flutter’s Paddy Power Announced as Official NFL Sportsbook Partner in UK and Ireland
Flutter Entertainment’s UK and Irish brand, Paddy Power, has been announced as the...
September 5, 2025
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