Region: Europe
Paulaner Leverages Audi F1 Partnership to Target Top Premium Spot in China
390-year-old German brewery, Paulaner, has reported record-breaking growth in China, fueled by its...
March 19, 2026
FIFA and YouTube Announce “Preferred Platform” Partnership for 2026 World Cup
FIFA has announced an agreement with YouTube as their Preferred Platform for the...
March 18, 2026
Y-3 and Mercedes-AMG PETRONAS F1 Team Unveil Avant-Garde “Wolf” Collection
Y-3, the long-standing collaboration between adidas and Japanese designer Yohji Yamamoto, has announced...
March 18, 2026
PUMA Secures Partnership with Handball Giant VfL Gummersbach
Global sports company PUMA has signed a long-term agreement with VfL Gummersbach, one...
March 18, 2026
New Balance and New England Patriots Announce Partnership
New Balance has signed a long-term agreement to become the Official and Exclusive...
March 17, 2026
Boston Celtics and Amica Launch ‘Game Changers’ Grant for New England Early Education
The Boston Celtics Shamrock Foundation (BCSF) and Amica Companies Foundation have announced an...
March 16, 2026
Milano Cortina 2026 Sets Global Benchmark for Winter Paralympic Sport
The Milano Cortina 2026 Paralympic Winter Games have concluded as the most commercially...
March 16, 2026
Kia Extends Record-Breaking Partnership with Surrey Women Until 2029
Kia UK has renewed its headline partnership with the Surrey County Cricket Club...
March 13, 2026
Formula E Charges Up Financial Operations with Corpay Partnership
Formula E, the world’s first all-electric FIA World Championship and a B Corp...
March 11, 2026
KSI Buys Minority Stake in Dagenham & Redbridge
Youtuber KSI has officially acquired a minority stake in Dagenham & Redbridge. The...
March 6, 2026
Record-Breaking Sell-Out Cements Formula 1 as Australia’s Premier Sporting Event
As the engines roar to life for the opening sessions of the 2026...
March 6, 2026
Brisbane 2032 Secures Iconic Venice Beach Site for ‘Australia House’ at LA28
The Brisbane 2032 Olympic and Paralympic Games Organising Committee has officially secured a...
March 3, 2026
Apple and Netflix Strike Landmark F1 Partnership Ahead of 2026 Season
Apple and Netflix have announced a partnership to share Formula 1 content and live...
March 2, 2026
McLaren Racing Unlocks Global Reach with Etihad Airways Partnership
McLaren Racing has secured a high-profile agreement with Etihad Airways, naming the UAE’s...
February 27, 2026
Premier League Unveils ‘Premier League Plus’ Direct-to-Consumer Pilot in Singapore
The Premier League has officially confirmed the launch of its first-ever direct-to-consumer (DTC)...
February 27, 2026
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