Region: Australia / New Zealand
Red Bull Racing and Ferrari extend key F1 partnerships
Red Bull Racing, the dominant Formula 1 motor racing team, has announced the...
March 4, 2024
Culture fit or culture add?” Marilou McFarlane on driving gender equality in sports tech By Lachlan Wills
USA Women in Sports Tech founder Marilou McFarlane says gender equality in sports...
March 4, 2024
NRL’s Las Vegas strategy set to hit the jackpot
Cracking the American market has proved an impenetrable nut for rugby league administrators...
March 1, 2024
Football Australia extends partnership with CUPRA
Football Australia has announced the extension of its sponsorship agreement with automotive brand...
March 1, 2024
ATP partners with Saudi Arabia’s Public Investment Fund to elevate men’s tennis tour
The Association of Tennis Professionals, the organiser of the premier men’s tennis tour,...
February 29, 2024
Formula 1 extends partnership with DHL as Official Logistics Partner
Formula 1 has announced the renewal of its enduring collaboration with DHL, solidifying...
February 28, 2024
Washington Spirit partners with Snickers for 2024 NWSL season
Washington Spirit has forged a dynamic partnership with Snickers, the renowned chocolate brand...
February 28, 2024
Matildas goalkeeper Arnold’s jerseys on sale through Football Australia and Nike partnership
Football Australia and Nike will today release the CommBank Matildas’ goalkeeper jersey in...
February 27, 2024
F1 Academy reveals Tommy Hilfiger as Official Partner for 2024 Season
F1 Academy, the all-female development platform for emerging talent in motor racing, has...
February 27, 2024
New Jersey Devils take on RWJBarnabas Health as first jersey patch sponsor
The National Hockey League’s New Jersey Devils have marked a significant milestone in...
February 27, 2024
AFL expands fan engagement efforts with Tradable Bits
An industry leader in the fan engagement, and data and marketing solutions space,...
February 26, 2024
Premier Padel teams up with Red Bull for major partnership deal
Premier Padel has announced a partnership with global sports and energy drink giant,...
February 26, 2024
When the cookie crumbles: Sportradar’s answer to Big Tech’s big dilemma By Lachlan Wills
200 years ago it was gold. Then came steel, and in the 20th...
February 26, 2024
Emirates secures deal with Wimbledon to complete set of Grand Slam sponsorships
Wimbledon, the iconic prestigious Grand Slam tennis tournament, has sealed a multi-year partnership...
February 23, 2024
ESPN and Meta join forces to develop VR sports broadcasting experiences
US sports broadcasting giant ESPN has teamed up with tech titan Meta to...
February 23, 2024
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