Region: Australia / New Zealand
Hisense Named Official Partner for FIFA’s Expanded Club World Cup 2025
In a strategic move to expand its global sports marketing footprint, consumer electronics...
October 31, 2024
Tennessee’s Venom-Inspired Dark Mode Jerseys Boost Gen Z Recruitment
In a competitive college sports market, brand identity and creative content are essential...
October 31, 2024
NZ Rugby Commercial Embarks on Strategic Transition as CEO Steps Down
New Zealand Rugby (NZR) Commercial’s first CEO, Craig Fenton, will depart in January,...
October 31, 2024
AFL Appoints Rebecca Haagsma to Lead Commercial and Fan Engagement Strategy
In a move to sharpen its commercial and digital strategy, the AFL has...
October 30, 2024
Women’s Pro Baseball League to Launch in the U.S. by 2026
The Women’s Pro Baseball League (WPBL) is set to become the first professional...
October 30, 2024
Optus and Invictus Forge Partnership to Support Veterans Through Sport
Optus, an award-winning Veteran Employer of Choice, has announced a multi-year strategic partnership...
October 30, 2024
NFL Partners with Cosm to Launch Immersive “Shared Reality”
The NFL has entered into a multi-year partnership with immersive technology company...
October 29, 2024
WNBA Players Opt Out of CBA, Pushing for New Economic Model
The Women’s National Basketball Players Association (WNBPA) has exercised its option to...
October 29, 2024
Golden State Warriors Expand Digital Strategy with Coinbase Partnership
The Golden State Warriors have announced a multi-year partnership with cryptocurrency exchange Coinbase,...
October 29, 2024
AO25 Startup Program Expands to Drive Innovation in Sport and Fan Engagement
Tennis Australia’s AO Startups program is gearing up for AO25 with an ambitious...
October 29, 2024
SPORTFIVE and Boris Becker Partner for Global Media Expansion
In a strategic move, sports marketing agency SPORTFIVE has partnered with Boris Becker...
October 29, 2024
Formula One’s 2024 Business Boom: Record Growth, Fan Engagement, and Sponsorship Success
Formula One has experienced unprecedented growth in 2024, solidifying its position as...
October 28, 2024
Carol Adams OAM Named Perth Racing’s First Female Chair
In a significant step forward for diversity in the Australian racing industry, Perth...
October 28, 2024
Ninja A-League Women Launches Free Pass for 2024/25 Season
As the Ninja A-League Women gears up for the 2024/25 season, the Australian...
October 25, 2024
Monster Energy Expands Sponsorship Footprint with Supercars Deal
Monster Energy has solidified its presence in Australian motorsport by signing a multi-year...
October 25, 2024
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