Region: APAC
Prime to feature logo on centre of WWE ring
World Wrestling Entertainment (WWE) and Prime have inked a global partnership, with the...
March 12, 2024
NBA considers creation of standalone European League
The National Basketball Association (NBA) is exploring the possibility of establishing its own...
March 12, 2024
Barstool Sports announces closure of TwoYay NIL marketplace for college athletes
Barstool Sports has made the decision to shut down TwoYay, its innovative platform...
March 12, 2024
Wimbledon tops ad engagement stats for women’s sport in 2023
The Wimbledon women’s semi-finals and finals drew the highest ad engagement among all...
March 12, 2024
Inside the Brisbane Heat’s mission to inspire kids and bring families together By Lachlan Wills
The Brisbane Heat have hit the major sponsor market at the right time....
March 12, 2024
IPL teams gear up for 2024 season with major sponsorship deals
As anticipation builds for the upcoming 2024 Indian Premier League season, domestic Twenty20...
March 11, 2024
Phoenix named host city for 2027 NBA All-Star Game
The National Basketball Association has selected Phoenix, Arizona, as the host city for...
March 11, 2024
SA Rugby pursues private equity deal to double revenue ahead of 2027 World Cup
SA Rugby, the governing body behind South Africa's victorious Springboks rugby team, is...
March 8, 2024
Super Bowl LVIII attracts global TV audience of 62.5 million viewers
Super Bowl LVIII shattered international viewership records, drawing 62.5 million viewers worldwide for...
March 8, 2024
British and Irish Lions forge exclusive partnership with Pitch International for Australia tour
The British and Irish Lions, in conjunction with Rugby Australia, have inked an...
March 8, 2024
Optus Sport announces exclusive live UEFA EURO 2024 coverage as 100-day countdown begins
The 100-day countdown to UEFA EURO 2024 ticked over this week, with host...
March 8, 2024
Fox Sports viewership hits 25-year high for NCAA women’s basketball match
The recent matchup between the Iowa Hawkeyes and the Ohio State Buckeyes in...
March 7, 2024
NRL’s Vegas venture faces reality check with modest American TV ratings
The rapturous reception to the NRL's ambitious venture into the American market via...
March 7, 2024
Premier League clubs to face sanctions for inflated sponsorship and transfer deals
In a bid to maintain fairness and integrity within the English Premier League,...
March 7, 2024
L’Equipe teams up with IMG to expand global licensing programme
Leading French sports media brand L'Équipe has appointed IMG as its first-ever global...
March 7, 2024
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