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Publicis Groupe Acquires 160over90 in Major Sports Marketing Expansion

Publicis Groupe has announced the acquisition of 160over90, the sports and culture-focused creative...

April 6, 2026
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Jack Baric to Direct ‘More Than a Dream’ Chronicling Croatia’s 1992 Olympic Miracle

Emmy Award–winning filmmaker Jack Baric has officially announced the production of his latest...

April 2, 2026
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Foxtel Business Secures Exclusive beIN Sports Partnership for Licensed Venues

Foxtel Business has announced an exclusive distribution partnership with beIN Sports on 27...

April 1, 2026
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NFL and TMRW Sports Launch Professional Flag Football League with Elite Investor Pool

The NFL has announced a partnership with TMRW Sports to develop and operate...

April 1, 2026
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IOC Announces New Sex-Based Eligibility Policy for LA28 Olympics

The International Olympic Committee (IOC) has officially introduced a landmark Policy on the...

March 27, 2026
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Formula 1 and Allwyn Secure Long-Term Partnership Extension

Formula 1 and Allwyn League , a leading lottery-led entertainment provider, have announced...

March 27, 2026
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Savannah Bananas and Creator Sports Network Ink Standalone Creator Rights Deal

The Savannah Bananas have formalised a partnership with Creator Sports Network (CSN), establishing...

March 27, 2026
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Formula 1 Joins Circular Bioeconomy Alliance Established by Majesty King Charles III

Formula 1 has announced its new status as an affiliate member of the...

March 26, 2026
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LA28 Unveils “Superbloom” Visual Identity for 2028 Olympic and Paralympic Games

The LA28 Organising Committee has officially introduced the "Look of the Games," a...

March 25, 2026
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Oklahoma City Thunder and Continental Resources Announce 15-Year Naming Rights Deal

The Oklahoma City Thunder and Continental Resources have jointly announced a landmark 15-year...

March 25, 2026
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AbbVie Steps Up as Official Pharmaceutical Partner of MLB

AbbVie has announced league-wide partnership with Major League Baseball (MLB), officially becoming the...

March 25, 2026
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Adidas Returns The Trefoil to The Fifa World Cup™ for The First Time in 36 Years

Adidas has officially launched the away kits for its 25 partner federations, including...

March 24, 2026
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Formula 1 Launches 2026 Sim Racing World Championship at DreamHack Birmingham

Formula 1® has announced the return of the F1 Sim Racing World Championship...

March 20, 2026
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MMA.INC and Zebra Athletics Launch Co-Branded Gear Vertical in Oceania

Mixed Martial Arts Group Limited (NYSE American: MMA), operating as MMA.INC, has announced...

March 19, 2026
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WNBA and WNBPA Reach Historic Tentative Agreement on New CBA

Following 17 months of intense negotiations and a high-stakes marathon session in New...

March 19, 2026

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