Real Madrid and Barcelona renew deal with Tempobet

Spanish soccer giants Barcelona and Real Madrid have renewed their LED advertising deal with International sportsbook Tempobet for one more season, due to new technology.

The six-figure deal will see the online sportsbook feature on pitch-side LED boards at all of Madrid and Barcelona’s LaLiga away fixtures this season, on television broadcasts across Europe and Latin America.

This deal was made possible through new augmented reality technology that allows perimeter billboard advertising to be modified according to the territory.

Micheal Corrado, Tempobet’s managing director, said: “Being able to offer different regions of the world a bespoke advertising experience that underpins our aggressive consumer price positioning, is hugely exciting for us and is just one more step in the rapid global growth of the Tempobet brand.”

The brand is steadily growing its sporting partnerships and is now a regular sponsor at European football events.

This year Tempobet signed a one-year deal as Official UK Betting Partner at Fulham FC.