The partnership between UFC and PRIME marks a significant milestone for both organisations as they join forces to bring the best in sports nutrition and hydration to athletes and fans alike.

The collaboration between UFC, Logan Paul, and KSI will bring unique and exciting content to fans, while PRIME’s branding within the Octagon and Performance Institute will ensure that the brand is at the forefront of the sports world.

Paul and KSI will collaborate on original content that will be posted across their social platforms, including YouTube, Instagram, Twitter and TikTok.

With the launch of this partnership, UFC and PRIME are set to revolutionise the way that sports nutrition and hydration are viewed and consumed in the industry.

Commenting on the partnership, UFC president, Dana White, expressed his excitement about the partnership, saying, “We’re thrilled to welcome PRIME to the UFC family as our Official Global Sports Drink Partner.”

“PRIME is a leader in the hydration space, and we’re confident this partnership will provide great benefits to our athletes and fans around the world.

Paul, added: “I’ve been a fan of UFC for as long as I can remember, so having the opportunity to partner with them and amplify the PRIME brand is a check off the bucket list.”

“Together, we are a global powerhouse and this collaboration is sure to extend far beyond the Octagon with an opportunity to give back in the process with the UFC Foundation,” he said.

Adding onto Paul’s comments, KSI, said: “This partnership enables us to tap into UFC’s fan base and reach a massive global audience across multiple platforms, giving us the ability to flex our marketing muscles and prove we are a dominating force in the industry.”

The announcement comes after UFC ANZ announced a partnership with Delgados Tequila Soda.