1 min read

Premier League Closing In On £500M Partnership Extension With EA Sports


The Premier League is close to signing a new six-year deal with video game publisher, Electronic Arts (EA), with the gaming giant willing to pay £488 million to withhold its status as the official video game license holder and lead partner of the league.

20 Premier League clubs were briefed at a meeting last Friday detailing the partnership with EA SPORTS, said to be worth more than double the existing deal between the pair.

One club executive reportedly told Sky News that the deal would deliver more than £80m annually and would consist of the EA retaining its exclusive electronic game license.

The partnership would reaffirm the Premier League as the football world’s commercially dominant and financially robust competition amidst fresh proposals of a European Super League revival.

EA has a long-standing relationship with the Premier League, becoming the lead partner of the competition in 2016.

This lucrative deal follows EA ending its near three-decade long partnership with governing body FIFA/

This new comes after the Premier League announced an exclusive block chain sponsorship deal with fantasy sports giant Sorare.

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.