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EFA and PlayStation have announced a three-year extension of the pair’s 23-year partnership for the UEFA Champions League.

As part of the extended deal, PlayStation will hold the naming rights for the player of the match and player of the week awards for every Champions League competition until at least 2024.

Included in the partnership is the UEFA Super Cup, UEFA Youth League, and UEFA Futsal Champions League from 2021-2023.

UEFA marketing director, Guy-Laurent Epstein, said PlayStation will also continue its support of the UEFA Champions League Gaming Hub.

“PlayStation has been a valued partner of the UEFA Champions League for more than 23 years, so I am delighted that we are able to celebrate a three-year extension to our relationship,” Epstein said.

“UEFA’s long-term partnerships with innovative brands like PlayStation are invaluable to UEFA in promoting our competitions globally, and in particular in the digital space, so we look forward to continuing our relationship as we enter a new UEFA Champions League cycle,” he said.

Sony senior vice-president and head of global marketing, Eric Lampel, said: “We have enjoyed a strong collaborative relationship with the UEFA Champions League for over 23 years, delivering unique football experiences to our community of PlayStation fans around the world.”

“Football is integral to the PlayStation DNA, and we know many of our gamers are as passionate about football as we are.

“We look forward to our continued partnership and the excitement of the upcoming 2021-2024 cycle,” Lampel said.