Perth Bears Launch Inaugural Merchandise Range Ahead of 2027 NRL Debut

The Perth Bears have officially unveiled their first-ever merchandise collection, developed in collaboration with apparel partner New Balance, the range includes the club’s inaugural training gear and a comprehensive selection of lifestyle products.

The collection features a technical training range, including hoodies, polos, and running shorts, alongside fan essentials such as bar mats, flags, and the “all-important” stubby coolers.

Supporters have been granted an exclusive first-access opportunity at the NRL Double Header at Optus Stadium this weekend. This event marks the first time official red-and-black gear has been available for public purchase, predating the broader retail and online release.

Perth Bears CEO Anthony De Ceglie highlighted the commercial demand for the brand.

“The range represents the bridge between our rich history in North Sydney and our bright future in the West.”

“The commercial and fan appetite has been unprecedented,” De Ceglie said.

Building the “Bear Country” Identity

The launch is part of a broader “Coast-to-Coast” strategy designed to unite the heritage of the North Sydney Bears with the new Western Australian identity.

Emphasising the cultural significance of the colours, head coach and NRL Immortal, Mal Meninga, noted: “This launch is a chance for the fans to connect with us from day one.”

“It’s a statement that we’re here, we’re building something special, and we are officially in Bear Country,” Meninga said. 

Noting that the focus remained on premium quality through the New Balance partnership, commercial general manager, Katie Roberts, said: “We want to ensure that the first piece of Bears kit a fan buys is something they’ll keep for a lifetime.”

Road to 2027: Key Milestones

The merchandise rollout is the first in a series of high-visibility events planned for the 2026 calendar year:

• August 8, 2026: Official unveiling of the inaugural Perth Bears Jersey at HBF Park during the Melbourne Storm home game.
• Coming Soon: Formal launch of the club’s membership programs.
• Squad Building: Ongoing recruitment led by Meninga to establish the foundation of the 2027 playing roster.

Merchandise is available from the Perth Bears official online store.