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Optus Stadium, Asahi Agree To Landmark Deal

Optus Stadium, Asahi Agree To Landmark Deal

Perth’s Optus Stadium has announced an exclusive five-year partnership with Asahi Lifestyle beverages, to deliver non-alcoholic drinks for Western Australian sporting fans.

The deal will see a diverse portfolio of Asahi-owned brands including Pepsi Max, Solo, Schweppes, Cool Ridge water, and Gatorade served to more than 1.5 million fans each year at the venue.

The partnership will also focus on sustainability and limiting the stadium’s carbon footprint.

Commenting on the deal, Optus Stadium CEO, Mike McKenna, said: “The strength and depth of Asahi Lifestyle Beverages’ non-alcohol portfolio is a huge factor for us.”

“Asahi Beverages’ sustainability commitments, including their focus on recycled content in their bottles, will help ensure we offer Optus Stadium visitors beverages that are increasingly sustainable,” he said.

Asahi Lifestyle Beverages CEO, Nigel Parsons, added: “We are tremendously excited to be getting more of Australia’s best non-alcohol drinks in the hands of Western Australian sport and entertainment fans, while increasing the variety of beverages on offer.”

“We’ll also use our iconic drinks to help bring the partnership to life for fans with new competitions, promotions and activations at the stadium,” Parsons said.

Additionally, Asahi’s products will be served at the 600-plus events held at the venue annually, including conferences, gala dinners, and the stadium’s OZONE experience.

This announcement comes after Asahi signed a landmark drinks partnership with the AFL and its clubs late last year.

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