NRL Extends KFC Partnership Until 2027
The National Rugby League (NRL) and KFC have extended their partnership for another five years, solidifying them as the league’s official quick-service restaurant until 2027.
KFC has been a trusted partner of the NRL for many years, with the new deal encompassing all major NRL and NRL Women’s (NRLW) events, including the Finals Series, Grand Finals, State of Origin matches, domestic test matches, and the Australian Kangaroos and Jillaroos teams.
Commenting on the partnership, NRL CEO, Andrew Abdo, said: “We are delighted to extend our partnership with KFC for another five years. KFC have been terrific partners for the game and have created some great activations for fans.”
KFC CMO, Sally Spriggs, added: “KFC and Friday Night Footy has proven to be the perfect pairing for footy fans looking to combine their favourite sport with their favourite feed.”
“We’re delighted to show our ongoing support of the game by extending our partnership with the NRL and NRLW for five years and look forward to experiencing even more iconic Aussie sporting moments alongside footy fans,” she said.
To celebrate the continued partnership, KFC will become the official rights sponsor of Friday Night Football from the 2023 NRL Telstra Premiership season.
Additionally, KFC will be the official naming rights sponsor of KFC Monday Football matches, further cementing the brand’s commitment to the NRL.