Fan Engagement, Game Development, Grassroots, Other, Sports Tech, Women’s Sport 2 min read

Ninja A-League Women Launches Free Pass for 2024/25 Season

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As the Ninja A-League Women gears up for the 2024/25 season, the Australian Professional Leagues (APL) has introduced a new initiative aimed at increasing youth engagement in women’s football.

The Ninja A-League Women Pass will offer free entry for fans aged 16 and under to all matches during the first four rounds of the season, including the popular Unite Round. Registrations for the pass opened on 23 October and will close on 21 November 2024, giving young fans ample opportunity to sign up via the A-Leagues’ website.

This initiative follows the success of last year’s Liberty A-League Pass, which saw over 27,000 sign-ups. With Ninja now on board as the new naming rights partner, APL aims to maintain the league’s upward trajectory in attendance and overall fan engagement.

APL’s latest offering aligns with the 2024/25 season’s expansion to 23 games, matching the structure of top European leagues, and further bolstering the competition’s professional stature. Notably, the upcoming season will also see an increase in free-to-air coverage on 10 Bold, with at least 10 matches broadcast live. This partnership between Shark Ninja, APL, and Network Ten is designed to broaden access to women’s football and drive further audience growth.

“The Ninja A-League Women Pass is about providing more opportunities for young fans to experience the excitement of women’s football firsthand,” said an APL spokesperson. “With the success of last season, we’re confident that this new initiative will help continue the league’s growth.”

The 2024/25 Ninja A-League Women season kicks off from 1-3 November, featuring several high-stakes matches, including a Semi-Final rematch between reigning champions Sydney FC and Central Coast Mariners. Other key fixtures include the fierce Melbourne Derby and the much-anticipated Sydney Derby.

Looking ahead, the Unite Round will take place from 22-24 November at Leichhardt Oval, bringing together all 12 teams in what promises to be a standout event in the A-League calendar.

For more information on the Ninja A-League Women Pass and to register, fans can visit the A-Leagues website.

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