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Nine Sees 40% Drop In Australian Open Viewership


Nine Sees 40% Drop In Australian Open Viewership

Despite seeing a 40% decrease in viewership during the final weekend of the 2023 Australian Open final, the tournament still drew in a record attendance of 900,00 people across the event.

The coverage of the women’s singles final and men’s doubles final on 28 January saw a decrease in viewership, which peaked at 1.43 million, down 66% from the 4.26 million last year.

The men’s final, which saw Novak Djokovic defeat Stefanos Tsitsipas, was watched by 1.3 million viewers, a decrease from the 1.6 million viewers who tuned in to see Rafael Nadal win his 21st Grand Slam title in 2022.

Additionally, the drop in viewership from Saturday can be partially attributed to the absence of Ash Barty, who became the first Australian to win the tournament in 44 years, as well as Australian pair Nick Kyrgios and Thanasi Kokkinakis securing the 2021 men’s double title.

The viewership decline may come as a surprise as Discovery+ saw tournament viewership double throughout Europe.

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