HomeBasketballNike Renew Partnership With Kobe Bryant Estate

Nike Renew Partnership With Kobe Bryant Estate

Nike Renew Partnership With Kobe Bryant Estate

Nike has re-entered a partnership with Bryant family, with a crucial focus on helping the Mamba and Mambacita Sports Foundations – Kobe and Gianna Bryant’s legacy charities.

After ending any relations with Nike after his tragic passing in 2020, Vanessa Bryant has agreed to a deal with Nike after a long period of negotiation.

The Kobe 6 Protro “Mambacita Sweet 16” shoe will be the first item with the Bryant name available for Nike customers in over two years.

Nike has confirmed all proceeds from the shoe with support the Kobe and Gianna Bryant legacy foundations.

With a keen focus on developing the next generation of basketballers, Nike will collaborate with Vanessa Bryant in order to support junior development programs in Califronia.

Nike president and ceo, John Donahoe commented on his pride in the deal and the impact Kobe had on the brand, saying: “Kobe Bryant means so much to so many of us, not just NBA fans but globally beyond the game,”

“His impact in growing the sport, particularly encouraging women and young people to pick it up, endures as one of his deepest, lasting legacies. Together with Vanessa, we hope to honour Kobe and Gigi by championing a new generation for many years to come.”

Kobe’s widow and founder of the Mamba and Mambcita sports foundation, Vanessa Bryant said: “I am happy to announce that we will continue my husband’s legacy with Nike and look forward to expanding his and Gigi’s global impact by sharing the Mamba Mentality with youth athletes for generations to come.”

As a part of the deal, Nike and Vanessa Bryant will open a youth basketball centre in Kobe’s spiritual home-town of Southern California.

With 20% of current NBA players having worn Kobe shoes or apparel, the deal will now allow athletes to gain access to the latest products that come under the Bryant name.

Share With:
Rate This Article
No Comments

Sorry, the comment form is closed at this time.