The Las Vegas Golden Knights multi-year deal with sportsbook operator William Hill has claimed the first betting partnership in the National Hockey League (NHL).

The deal will see the company benefit from an away game viewing party, a TV visible dashboard, visible signage at the Knights’ T-Mobile Arena, as well as the display of the updated league-wide odds during intermission on the scoreboard.

William Hill and the Vegas Golden Knights said they plan to collaborate on using a variety of m...