NFL Unveils Star-Studded Music Lineup and Ticketing Details for Melbourne Game Kickoff Festival

The National Football League has announced the initial artist lineup and ticketing details for the upcoming NFL Melbourne Game Kickoff Festival, delivered in partnership with Live Nation and American Express.

Transforming Melbourne Park into a three-day entertainment hub from Thursday, September 10 to Saturday, September 12, 2026, the festival represents a major commercial expansion of the league’s footprint in the Australian market, combining elite American football culture with high-profile live music performances.

The star-studded Australian musical program features headline acts include:

• Peking Duk
• Sneaky Sound System
• Hot Dub Time Machine
• Grinspoon
• Kita Alexander
• Public Figures

With grounds passes priced between $49 and $59, and free entry for children aged thirteen and under, organisers have structured the event to maximise consumer accessibility while driving high-volume fan engagement during game week.

Alongside live music, the festival features official watch parties, including the 2026 NFL season opener between the Seattle Seahawks and New England Patriots, a Flag Football takeover presented by Wilson, an NFL Academy Combine Zone, a live Q&A with NFL Commissioner Roger Goodell, and a display showcasing the Vince Lombardi Trophy alongside all sixty Super Bowl rings.

Highlighting the significance of the activation, NFL GM – for Australia and New Zealand, Charlotte Offord, said: “With less than a month to go until the NFL Melbourne Game Kickoff Festival, the excitement is continuing to build, and this first music lineup announcement is another milestone on the road to September.”

“We’ve brought together an exciting mix of Australian artists to help create a festival atmosphere that matches the scale and energy of this historic moment for the NFL in Australia. 

“The Kickoff Festival is where football, music and culture come together. From the moment fans walk through the gates, they’ll be immersed in the excitement of game week, with non-stop entertainment, unforgettable experiences and a festival atmosphere unlike anything we’ve ever delivered in Australia,” Offord stated.

Tickets are available through Ticketmaster and the NFL OnePass app.

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