Fan Engagement 2 min read

Newcastle Knights Execute Strategic Community Blitz Across Upper Hunter

Written by MOS Editorial Team

Published on 9 December 2025

The nib Newcastle Knights have executed a community engagement blitz across the Upper Hunter and Greater Northern region of NSW, utilising its NRLW players and pathways staff to strengthen both its junior development pipeline and its regional fan base.

The presence of NRLW players, such as playmaker Georgia Roche, was key to enhancing the visit’s profile and engaging younger demographics.

Commenting on the program, Roche, expressed: “We’re just getting the logo back in the area, getting familiar with the kids too.”

“Hopefully we’ll see a fair group of them come down and play for the Knights… We want to be here, we want to grow this area, and bring great footballers out of this region.”

This confirms the goal is to build long-term talent acquisition through sustained community investment, securing the future competitive health of both the NRL and NRLW teams.

The regional tour, which included visits to primary and high schools across Scone, Singleton, Tamworth, and Armidale, successfully deployed the Knights Inspire program.

This educational initiative shared key messages around wellbeing, teamwork, and respect, directly linking positive youth development with the club’s brand and social honour.

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