Broadcasters of the NFL, NBC Sports have announced the launch of a partnership with online sportsbook, BetMGM, to feature betting integrations during the NFL season.

Founded in 2018, the online sports betting website allows punters the ability to view odds and place bets on a range of sports from around the world.

The integration will see a weekly segment, hosted by former NFL quarterback, Chris Simms, alongside betting and fantasy analyst, Mathew Berry, on NBC’s program, Football Night In America which will highlight storylines and betting odds for the upcoming Sunday Night Football games.

Commenting on the partnership, BetMGM chief revenue officer, Matt Prevost, said: “The biggest goal of our partnership is to reach, resonate and engage with fans, and we couldn’t be more thrilled to work with the talented team at NBC Sports to do just that this NFL season.”

“We look forward to bringing football fans nationwide insights from the BetMGM trading team, as well as entertaining segments that showcase the excitement of betting with BetMGM,” he said.

NBC Sports president, Will McIntosh, added: “As we continue to innovate within the rapidly growing sports betting marketplace, this new partnership with BetMGM will allow NBC Sports to engage more fans across multiple platforms and through our comprehensive content, led by Matthew Berry.”

“We’re looking forward to collaborating with BetMGM and are excited about the future activation opportunities this partnership will present,” he said.

The announcement comes following an extension of BetMGM’s partnership with NFL.