The National Basketball Association (NBA) has announced a content driven partnership with Kylian Mbappé’s newly created production company, Zebra Valley.

The multi-year deal will use content creation to engage fans around the world and will aim to bring football and basketball fans closer together.

Additionally, the 2022 NBA Draft was used to launch the partnership, where Mbappé was in attendance with 15 girls and boys from his foundation, where he posed for photos with draftees and NBA commissioner, Adam Silver.

Commenting on the partnership, Mbappé, said: “The strategic partnership between Zebra Valley and the NBA represents a significant step in bringing football and basketball fans together around premium content by telling stories that matter.”

“We look forward to working with the NBA team to encourage dialogue among global communities and make cultural conversations more relevant,” he said.

NBA head of engagement and direct-to-consumer for Europe and the Middle East, George Aivazoglou, added: “Drafting Kylian Mbappé into the NBA family speaks to the global appeal of NBA basketball and the convergence of the league, the global football community and popular culture.”

“We look forward to working with Kylian and the Zebra Valley team to create unique, compelling content that will engage and inspire fans around the world,” he said.

The announcement comes after a Nielson report revealed a 22% increase NBA Finals viewership.