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NBA Launches First Store In Africa

NBA Launches First Store In Africa

National Basketball Association (NBA) Africa, in collaboration with Shesha, has announced the league’s first physical store in Africa, which is located in Johannesburg.

The 270-square-metre store will feature an extensive range of NBA merchandise and memorabilia.

Merchandise includes current and former athletes’ jerseys, youth NBA jerseys, apparel, headwear, footwear, sporting goods, toys and collectibles from a range of brands such as NIKE, Mitchell & Ness, New Era and Wilson.

Commenting on the partnership, NBA Africa CEO, Victor Williams, said: “Launching the first NBA Store in collaboration with Shesha reflects our commitment to driving greater engagement with our passionate African fans.”

“Through this new store, fans will be able to more easily represent their favourite teams and players, showcase their fandom and elevate the culture around basketball on the continent,” he said.

Shesha CEO, Nirmal Devchand, added: “We are honoured and excited to deliver the first NBA Store in Africa.”

“This store will provide NBA fans in South Africa with the greatest access they have had to league merchandise, including jerseys of NBA players, legends, and African pioneers past and present.

“We look forward to welcoming basketball fans to the NBA Store and celebrating our shared love for the game,” Devchand said.

The announcement comes after the league launched its first stores in Australia.

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