MotoGP Welcomes Former NBA Boss As New CCO
MotoGP’s organiser, Dorna Sports, has announced the appointment of Dan Rossomondo as its new chief commercial officer (CCO), ahead of the Red Bull Grand Prix of The Americas.
Dorna Sports’ global search for a new CCO led them to Rossomondo, who joins MotoGP from his role as senior VP of global partnerships and media at the National Basketball Association (NBA).
Rossomondo will oversee MotoGP’s media rights, global commercial partnerships, and digital business teams, using over 15 years of expertise to fuel the continued growth of the championship’s profile, audience, and revenue.
Previously, he was responsible for a range of both domestic and international business lines, leading substantial growth across sponsorship, media, licensing, retail, and global attractions with IMG, NBA, and Time Warner Global Media.
Commenting on his appointment, the new Dorna Sports CCO said he was excited to jump into the role: “MotoGP is truly a global sport that combines technological innovation with the riders’ ability, athleticism, and skill.”
“Right now, MotoGP is perfectly positioned to cultivate its current fan base at the same time as attracting new audiences, with incredible scope to push boundaries and take on fresh opportunities.
“It’s high paced, and the passion from riders, the people in the paddock and the sport’s millions of fans is something special,” he said.
Dorna Sports CEO, Carmelo Ezpeleta, highlighted how quickly their views on sport and business aligned, adding: “We couldn’t be happier to welcome Dan, he is part of a real new era, not only on track as we enjoy the biggest season ever for MotoGP, but also behind the scenes and within Dorna.”
“He brings a new perspective, a new outlook, and helps us to ensure we have an experienced, varied team charged with making this sport the biggest and best it possibly can be. We want to continue the incredible trajectory we’ve already begun, and Dan will be an incredible ally,” he said.
This announcement comes after MotoGP extended their broadcast partnership with Tring.