Monster Energy Expands Sponsorship Footprint with Supercars Deal

Monster Energy has solidified its presence in Australian motorsport by signing a multi-year deal as the Official Energy Drink of the Repco Supercars Championship.

This partnership marks a deeper integration into Supercars, with Monster Energy enhancing its existing ties to the sport, including sponsorship of key drivers like Cam Waters.

The collaboration is set to offer greater fan engagement and brand visibility, with major activations planned for prominent Supercars events. Supercars’ General Manager – Commercial, Jamie Black, emphasised the importance of this deal, saying, “This is a major win for our sport and fans alike, demonstrating the international appeal of Supercars.” He further stated that the alignment with Monster Energy, a brand known for its involvement in motorsport, amplifies Supercars’ appeal to a younger, adrenaline-driven audience.

For Monster Energy, this partnership goes beyond traditional sponsorship, aiming to engage fans through various promotional activities at key race events, furthering the brand’s association with high-octane motorsports. Ben Bartlett, Senior Marketing Manager at Monster Energy, remarked, “We’re excited to take our long-standing relationship with motorsport to the next level with Supercars, creating exciting opportunities for fan interaction.”

This partnership is expected to bring a more dynamic experience for Supercars fans and further fuel the series’ popularity across Australia. The collaboration also strengthens Supercars’ roster of global sponsors, reinforcing its reputation as one of Australia’s premier sports events. Monster Energy’s influence in motorsport, particularly in the Supercars landscape, is poised to grow even further through this strategic alliance.

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