APM Joins Forces with NRL Victoria and Melbourne Storm to Support Wheelchair Rugby League

APM has announced a new partnership with NRL Victoria and the Melbourne Storm to support the Victoria Wheelchair Rugby League team ahead of the National Championships, which are taking place on the Gold Coast from 10–12 July.

This agreement provides vital resources and support for the Victorian representative squad, reinforcing the organisations’ commitment to expanding the accessibility of rugby league and fostering a truly inclusive sporting environment.

By strengthening the program, the partnership aims to create more opportunities for athletes of all abilities to participate in the game and develop the skills necessary to compete at the highest national level.

Commenting on the partnership, NRL Victoria senior manager, Adam Woolnough, said: “APM’s support of our Victoria Wheelchair Rugby League program is a significant step forward for one of the most inclusive formats of our game.”

“Their commitment to creating opportunities for people of all abilities aligns strongly with our vision of making rugby league accessible to everyone.”

“This partnership will allow us to continue growing wheelchair rugby league across Victoria, particularly at the National Championships on the Gold Coast this month, providing more opportunities for participants, strengthening our competition, and creating clear pathways for athletes to develop and represent the state at the highest level.

“We’re proud to work closely with the Melbourne Storm to create meaningful partnerships and opportunities for players to participate in rugby league at every level and ability,” Woolnough stated.

Expressing the organisation’s pride in backing the team, APM CEO – employment & disability ANZ,  Karen Rainbow, added:  “At APM, we believe everyone should have the opportunity to participate, compete and be part of a team, regardless of their circumstances.”

“We are proud to partner with Melbourne Storm in support of the Victorian Wheelchair Rugby League team.

“Programs like this create opportunities for people of all abilities to participate, build confidence and be part of their sporting community.

“We are especially pleased to help provide the team with Melbourne Storm playing kit for the first time. We look forward to supporting the athletes as they represent Victoria at the 2026 NRL Wheelchair Championships and helping grow awareness and participation in wheelchair rugby league,” Rainbow said.

For APM, the partnership represents an opportunity to leverage their global experience in human services to drive positive social outcomes through sport. The initiative also marks a significant milestone in brand activation for the team, as the athletes will don Melbourne Storm playing kit for the first time.

The partnership underscores a shared dedication to inclusion, accessibility, and the creation of meaningful sporting pathways. By integrating the resources of APM with the established reach of the Melbourne Storm and NRL Victoria, the collaboration ensures that the wheelchair program is well-positioned for sustainable growth beyond the current tournament.

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