2 min read

MLS Announces Partnership With Avant


Major League Soccer (MLS) has announced a multi-year strategic partnership with credit-first neo bank, Avant, which will see the creation of a co-branded credit card.

The branded card, named the ‘MLS Forward Credit Card powered by Avant’, will offer cardholders pre-sale access to MLS events, merchandise discounts, cash back, gift cards and more.

Avant has also obtained a license to create 21 branded cards for each US based club, with the company also featuring at the MLS All-Star Game, MLS Playoffs and MLS Cup.

Additionally, Avant will become the presenting partner of MLS matches on Univision during the second half of the season.

Commenting on the partnership, MLS EVP of brand alliances and consumer products, Carter Ladd, said: “As Major League Soccer continues to experience a period of incredible growth and innovation focused on the fan experience, we are proud to partner with Avant to engage fans and reward them for their passion.”

“We look forward to collaborating with Avant on offering access to an MLS-branded affinity credit card that will provide our fans with access to a series of experiences and a way to highlight their fandom through their everyday lives,” he said.

Avant CEO, Matt Bochenek, added: “This is an exciting milestone in our company’s journey.”

“The strategic partnership with Major League Soccer aligns with our vision and values.

“We’re continually building our business in a way that brings value to underserved customers, providing them with solutions to own their financial journeys using the MLS Forward Credit Card powered by Avant, issued by WebBank,” he said.

The announcement comes after the MLS and Apple agreed to a ten-year broadcasting deal.

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