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MLS Announces New Partnership Targeted At Fans, Players And Communities

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MLS Announces New Partnership Targeted At Fans, Players And Communities

Major League Soccer (MLS) and RBC Wealth Management have announced a new partnership that promises to bring exciting opportunities for fans, players, and communities alike.

With the sport on the rise in the United States and the World Cup in 2026, RBC Wealth Management sees the partnership as a chance to engage with a passionate and diverse fan base, while also supporting the growth of the sport at all levels.

Through the partnership, RBC Wealth Management will have a presence at MLS Player Engagement events, providing workshops and educational opportunities for players to help them manage their finances and plan for their futures.

Additionally, RBC Wealth Management’s partnership with MLS will include brand integration across a variety of platforms, including streaming, digital, in-stadium, and on-site activation at marquee MLS events.

Commenting on the partnership, MLS deputy commissioner, and president and managing director of MLS Business Ventures, Gary Stevenson, said: “Major League Soccer is proud to announce this important new partnership with RBC Wealth Management.”

“We look forward to helping RBC Wealth Management grow its business across the U.S. and we’re excited about the engagement opportunities they’ll have with our players and soccer community during this explosive time of growth for the League,” he said.

RBC CEO, Michael Armstrong, With soccer’s popularity rising among younger sports fans, we’re excited to bring the RBC Wealth Management brand to the next generation of investors.”

“It’s time for everyone to see what our clients and colleagues already know. Our firm is dedicated to helping clients thrive and communities prosper,” he said.

But the partnership is not just about business and branding, MLS WORKS, the league’s social responsibility platform, and RBC Wealth Management are teaming up to support the U.S. Soccer Foundation’s Soccer for Success after-school program, which serves approximately 500 kids annually.

The program is led by coach-mentors who are trained to support children’s personal growth beyond sports, with independent studies showing it improves health outcomes and leads to improved social and emotional well-being.

The announcement comes after Apple and MLS released their production plans for their new streaming service.

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